Gimaguas

Why Is Everyone Wearing Highlighter Neon Again?
Fashion

Why Is Everyone Wearing Highlighter Neon Again?

From rave to runway, the shade everyone swore off is fully back in rotation, and the small brands saw it coming.

How gimaguas Became One of Fashion's Favorite Brands
Fashion

How gimaguas Became One of Fashion's Favorite Brands

We speak to the founders behind Barcelona’s rising star.

The Hypebae Best: Top Fashion Brands, Runway Moments and Viral Items of 2025
Fashion

The Hypebae Best: Top Fashion Brands, Runway Moments and Viral Items of 2025

Featuring Chanel and Bottega Veneta, the viral SKIMS Pierced Nipple Bra and more.

The Havaianas Flip-Flop Gets a Bold New Look With Gimaguas
Footwear

The Havaianas Flip-Flop Gets a Bold New Look With Gimaguas

Complete with leather leg-warmers so you can wear them all year round.

Introducing Susmie's: Barcelona's Biggest It-Girl Brand
Fashion

Introducing Susmie's: Barcelona's Biggest It-Girl Brand

We speak to the founders of the rising label about their creative process, plans for the future and recent pop-ups across the globe.