ISAMAYA
In a world fuelled by Ozempic and injectables, where do the needle-phobic beauty lovers stand?
Tried-and-true formulas at every price point, from Maybelline’s “Great Lash” to Rare Beauty’s “Perfect Strokes.”
“[This] represents what the future of beauty means to me.”
From Isamaya’s “Liplacq 2.0” Gloss to Fenty Beauty’s “Killawatt Freestyle” Highlighter.
From Rhode’s “Pocket Blush” to Isamaya’s “Rubberlash” Mascara.
The Hypebae Beauty Awards are back – with a brand new category, too. From celebrity-loved steamers to the most extra gua sha ever made, here are 2024’s winning tools.
We speak to makeup royalty Isamaya Ffrench to find out more.
