Valeriya Chupinina

valeriya.chupinina@hypebae.com

The Ordinary’s New Campaign Is Putting an End To Gatekeeping
Beauty

The Ordinary’s New Campaign Is Putting an End To Gatekeeping

TheTruthShouldBeOrdinary.com dispels the industry’s biggest myths – and heroes its new GF 15% Solution Serum.

We Tried Pat McGrath's Viral Porcelain Doll Mask and Now You Can, Too
Beauty

We Tried Pat McGrath's Viral Porcelain Doll Mask and Now You Can, Too

The new product is the makeup legend’s “love letter to the Maison Margiela runway.”

Yes, You Still Need Sunscreen In the Winter — Here Are Some of Our Favorites
Beauty

Yes, You Still Need Sunscreen In the Winter — Here Are Some of Our Favorites

From Vacation’s Orange Gelée SPF 30 Sunscreen Gel to Supergoop’s Unseen Sunscreen.

Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour
Beauty

Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour

In a campaign featuring the internet’s most popular makeup gurus and influencers.

Balmain Hair Unveils The First Chapter of Its New Visual Campaign
Beauty

Balmain Hair Unveils The First Chapter of Its New Visual Campaign

“L’Année de la Muse” tells the story of a Parisian woman and her lifelong connection to her hair.

Dry January Isn't Over — Here Are 7 Non-Alcoholic Beverage Brands That We Love
Beauty

Dry January Isn't Over — Here Are 7 Non-Alcoholic Beverage Brands That We Love

From Kin Euphorics to De Soi.

The Hidden Meaning Behind the Lipstick Selection in 'The Substance'
Beauty

The Hidden Meaning Behind the Lipstick Selection in 'The Substance'

The film used a beauty easter egg to convey a deeper message about aging.

The 10 Best Hyaluronic Acid Serums to Salvage Dry Winter Skin
Beauty

The 10 Best Hyaluronic Acid Serums to Salvage Dry Winter Skin

From The Ordinary’s Hyaluronic Acid 2% + B5 to Glow Recipe’s “Plum Plump” Hyaluronic Acid Serum.

What Beauty Will Look Like in 2025, According to the Experts
Beauty

What Beauty Will Look Like in 2025, According to the Experts

Goddess-core, soft life aesthetics and the return of grunge.

The Best Sporty Beauty Buys for an Active Routine
Beauty

The Best Sporty Beauty Buys for an Active Routine

From Wyn Beauty’s “Featuring You” Hydrating Skin Enhancing Tint SPF30 to Sporty & Rich’s Multi-Vitamin Face Mist.

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