Including BLACKPINK, BTS and Taylor Swift.
Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.
The first release since Lisa was named a Chivas ambassador in March this year.
Customizable phone cases featuring autographs from each member.
Along with an updated schedule for their upcoming world tour.
From Lizzo’s voluminous gown to Lil Nas X’s statement headpiece.
Accompanied by YG Entertainment’s largest-scale music video to date.
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