T-shirts are constructed with cotton like its origins suggest, and designed with a blank box logo. Choosing not to relegate its wearers to a preconceived phrase, the brands wanted to give the wearer a chance to customize, using a pre-packaged marker, their own message – one that speaks most to their identity. The Opening Ceremony-logo is printed backwards on the back, while the Cotton logo is placed near to the heart, on the sleeve.
Stay tuned to hear more about the partnership.
Paid for by Cotton