Fashion

Eytys' New Purple Velvet Collection Is a Love Letter to the '80s

There’s an actual body lotion, too.

By
2,579 Hypes

Eytys' New Purple Velvet Collection Is a Love Letter to the '80s

There’s an actual body lotion, too.

Swedish brand Eytys recently forayed into denim but prior to that, the label perhaps most well known for its statement sneakers was already producing apparel, most namely sweatshirts and tees. Now, bringing the spotlight back to its offbeat personality, Eytys has unveiled a new capsule collection inspired by… the ’80s.

Taking cues from nostalgia-inducing vintage T-shirts, the fitness craze and of course, tanning beds, the collection revolves around a fictional company dubbed “Purple Velvet,” and its make-believe bestselling product; Purple Velvet Midnight Special Body Lotion. The unisex capsule comprises of a selection of tees and sweatshirts with the retro Purple Midnight graphics emblazoned throughout, as well as a pair of jeans with a Purple Velvet patch fittingly placed on the rear. Of course, the collection wouldn’t complete without Eytys making its Purple Velvet Midnight Special Body Lotion dream a reality, so the brand has teamed up with fellow Swedes, skincare company Björk & Berries to produce an IRL version of the once imaginary lotion.

Check out the tongue-in-cheek campaign above and head over to they Eytys web store to pick up your favorite pieces – including the lotion. In related news, why not take a peek inside Eytys’ London store?

Read Full Article
Share this article

What to Read Next

The New Timex T80 Neon Is the Ultimate '80s Throwback Watch
Fashion

The New Timex T80 Neon Is the Ultimate '80s Throwback Watch

Available in neon pink, orange and green.
1,701 Hypes

Fiorucci's New "59 Street" Collection Is a Love Letter to New York
Fashion

Fiorucci's New "59 Street" Collection Is a Love Letter to New York

Daytime’s answer to Studio 54 is back like it never left.
1,924 Hypes

Watch a Love Letter to Mary-Kate and Ashley Olsen From WePresent
Film & TV

Watch a Love Letter to Mary-Kate and Ashley Olsen From WePresent

Indian-British filmmaker Zara Meerza celebrates our favorite twins.
8,062 Hypes


'Love Island' Is Finally Ditching Fast Fashion Thanks to a New Partnership With eBay UK
Fashion

'Love Island' Is Finally Ditching Fast Fashion Thanks to a New Partnership With eBay UK

After eight seasons, the reality show is making a change for the better.
9,939 Hypes



Irene Kim Takes Us to Paris Fashion Week in Our Exclusive Vlog
Fashion 

Irene Kim Takes Us to Paris Fashion Week in Our Exclusive Vlog

Hitting all the best Spring/Summer 2019 shows.
4,334 Hypes


Here Are 10 of the Most Insanely Haunted Places in the World
Culture 

Here Are 10 of the Most Insanely Haunted Places in the World

Halloween excitement.
14,566 Hypes

 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.