A Lucid Dream in Pink is a personal project by Anders Brasch-Willumsen, the creative director and founder of Studio Brasch. The concept is for a Swedish creative studio which offers service creative direction and conceptual thinking, as well as creating unique images for brands, campaigns, set design and more. Brasch-Willumsen chose to call his distinctive idea A Lucid Dream in Pink, because it tells the story of a dreamer who is able to clearly distinguish between reality and fantasy.
For Brasch-Willumsen, occupying a 3D room allows the mind to think freely and bring ideas to life. “One of the things that draws me to 3D, is how it allows me to freely imagine moods, places and objects, and with careful work, see them being brought to life, right in front of me,” said the creative director. Additionally, he was inspired to create this original space through a dream he had himself. “When I created this series of images, it was quite an work period, I worked long hours and I naturally started to dream about the series, so when I woke up in the morning, I had a fresh memory of the dream and I was able to visualise the various spaces that I had visited during last nights dream,” said Brasch-Willumsen. Take a closer look at A Lucid Dream in Pink in the gallery above.
127 41 Skärholmen, Sweden