Sweden

Rising Swedish Fragrance Brand Unifrom Introduces Solid Perfume
Beauty

Rising Swedish Fragrance Brand Unifrom Introduces Solid Perfume

An alcohol- and cruelty-free product launching with two scents.
1,019 Hypes

6 Young Designers Disrupting the Swedish Fashion Scene
Fashion

6 Young Designers Disrupting the Swedish Fashion Scene

As highlighted in the Swedish Fashion Council’s recent [X]perience activation in Stockholm.
3,009 Hypes

Swedish Label Rave Review Makes Latest Collection Out of Scrapped Car Parts
Fashion

Swedish Label Rave Review Makes Latest Collection Out of Scrapped Car Parts

Bags made out of seatbelts, jackets made out of car seats and more.
2,195 Hypes

Main Nué Is the Rising Swedish Brand Breathing Life Into Used Garments
Fashion

Main Nué Is the Rising Swedish Brand Breathing Life Into Used Garments

Co-founders Maja Freiman and Alva Johansson talk to Hypebae about their design process.
2,287 Hypes

Stockholm Surfboard Club Joins Forces With Vans on First-Ever Sneaker Collab
Footwear

Stockholm Surfboard Club Joins Forces With Vans on First-Ever Sneaker Collab

A minimalist take on the Lampin silhouette.
3,635 Hypes

ATP Atelier Debuts Playful Fall 2022 Campaign Inspired by the Scandi Lifestyle
Fashion

ATP Atelier Debuts Playful Fall 2022 Campaign Inspired by the Scandi Lifestyle

POV: You’re a Stockholmer and the sun comes out for 0.5 seconds.
1,982 Hypes

Filippa K Debuts First Campaign With New Creative Director, Liisa Kessler
Fashion

Filippa K Debuts First Campaign With New Creative Director, Liisa Kessler

An homage to the Swedish tradition of ice bathing.
1,672 Hypes

ATP Atelier's Summer 2022 Campaign Is a Reminder Not All Vacations Are Picture-Perfect
Fashion

ATP Atelier's Summer 2022 Campaign Is a Reminder Not All Vacations Are Picture-Perfect

The label captures its latest collection in a series of tongue-in-cheek visuals.
4,599 Hypes

Weekday Taps Swedish R&B Artist Cherrie for Latest Collab
Fashion

Weekday Taps Swedish R&B Artist Cherrie for Latest Collab

A 13-piece capsule featuring outerwear, jeans, jewelry and more.
1,231 Hypes

Paula Maso's Stockholm Home Offers a Fun Lesson in Color Play
Art & Design

Paula Maso's Stockholm Home Offers a Fun Lesson in Color Play

The creative director’s apartment features some impressive IKEA hacks, too.
19,675 Hypes

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