Let’s set the scene, shall we? An ambient space decorated with sumptuous peony arrangements, strawberry sweet treats in rotation, exciting star sightings, and some astrological action – that’s the night Balmain Beauty had in store for us.
We went down to SoHo to celebrate the launch of Destin de Balmain, Balmain Beauty’s debut prestige scent – and it did not disappoint. An A-list affair, cultural tastemakers and the city’s glitterati celebrated with Balmain Beauty, with special appearances from the likes of R&B singer-songwriter Ravyn Lenae, model and actor Vinnie Hacker, and content creator Zoi Lerma, among others.
Balmain Beauty gave us a glimpse into our destinies, enlisting tarotists to provide guests with in-depth overviews of their love, career, and financial futures. After destiny called, duty called – and we snapped memorable selfies with friends to capture the night’s essence.
DJ duo The Muses’ electric beats and lively soundscape ignited the crowd’s energy throughout the night, complementing the floral wall arrangements and curated displays. Of course, the night wasn’t complete without getting a closer look at the striking bottle of Destin de Balmain. We got a few spritzes of the scent in between small bites and animated convos, and left enveloped in fruit-forward notes of strawberry, peony, and sandalwood.
Want a closer look at our night with Balmain Beauty? Check out the imagery above.
