The Ordinary Bus has arrived in New York City.
Presented by
Balmain Beauty
On March 20, we were invited to the brand’s exclusive event celebrating its first prestige fragrance, Destin de Balmain.
Presented by
Balmain Beauty
/ Apr 14, 2026
Presented by
Balmain Beauty
Balmain Beauty hosted an all -day pop-up in New York City to celebrate its first prestige fragrance, Destin De Balmain.
Presented by
Balmain Beauty
/ Mar 28, 2026
Presented by
Balmain Beauty
You, me and Balmain Beauty’s first prestige fragrance in SoHo on March 21.
Presented by
Balmain Beauty
/ Mar 18, 2026
From cult faves like Peachy Den and Miista to newcomers like Gimaguas and Handover.
With new brand ambassadors A$AP Rocky and Ayo Edebiri in attendance.
The perfect blend of sportswear and preppy tailoring for winter.
From Calvin Klein’s hair-clad collection to LUAR’s Carnival-inspired celebration.
Debuting the brand’s new “Cement” colorway.
Reimagining a New York City staple.
“Naming the brand Kulfi was about anchoring the identity in something culturally specific, personal and celebratory—something that says: you belong here.”
The nostalgic subscription service just released a new campaign in honor of beauty hobbyists.