New York City

The Ordinary's New Pop-Up Exposes the Price of Celebrity Endorsement in Skincare
Beauty

The Ordinary's New Pop-Up Exposes the Price of Celebrity Endorsement in Skincare

“The Secret Ingredient” aims to educate consumers about what they’re really paying for when it comes to their favorite luxury brands.

Billie's New NYC Campaign Turns the Armpit Into a Scratch-and-Sniff Experience
Beauty

Billie's New NYC Campaign Turns the Armpit Into a Scratch-and-Sniff Experience

Here’s where to go to if you want to check it out for yourself.

Metagirl and ASICS Go Grunge to Customize the GEL-NUNOBIKI
Footwear 

Metagirl and ASICS Go Grunge to Customize the GEL-NUNOBIKI

Presented by ASICS
On Friday, April 11, the Italian creative and designer invited her “metaangelz” into her ultra-feminine universe for a sneaker customization workshop surrounding ASICS.

9 Racket Clubs Turning Courts into Creative Communities
Sports

9 Racket Clubs Turning Courts into Creative Communities

From tennis to pickleball and padel, these are the women-focused, racket collectives that you need on your radar.

10 Women-Owned Sustainable Brands You Need On Your Radar
Fashion

10 Women-Owned Sustainable Brands You Need On Your Radar

These labels incorporate material innovation, upcycling and conscious production practices so that you can look good and feel good about it.

Five Black Barrier-Breakers Sparking a Shift in Sport and Fitness
Sports

Five Black Barrier-Breakers Sparking a Shift in Sport and Fitness

In honor of Black History Month, Hypebae highlights Black creatives and athletes carving out a space for themselves and their community in fitness and sports.

Going Beyond Beauty With Four Black Creatives Who Are Transforming the Industry
Beauty

Going Beyond Beauty With Four Black Creatives Who Are Transforming the Industry

In honor of Black History Month, Hypebae highlights beauty buffs who champion self-expression through makeup artistry, hair styling and content creation.

5 Black Creatives Leaving Their Footprint in Footwear
Footwear

5 Black Creatives Leaving Their Footprint in Footwear

In honor of Black History Month, Hypebae celebrates five footwear forces challenging the status quo by focussing on community, culture and childhood memories.

Inside Sierra Rena's First-Ever Collection With NYC Jeweler En Route
Fashion

Inside Sierra Rena's First-Ever Collection With NYC Jeweler En Route

The stylist shares details on her inspiration for the collection, personal style and her wider goals in the creative industry.

Thea Hughes on Creating Warm, Welcoming Spaces for Women in Wellness
Sports

Thea Hughes on Creating Warm, Welcoming Spaces for Women in Wellness

The Nike Well Collective strength coach, wellness consultant and movement director has built a thriving community for women in NYC, focused on fitness, female empowerment and connection.

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