Showcasing the brand’s new “Core” collection.
Showcased in a new campaign of adidas Tennis athletes.
Debuting the brand’s new “Cement” colorway.
Just in time for those last-minute summer vacays.
Featuring two classic silhouettes.
Exploring themes of censorship and freedom.
In three killer colorways.
Introducing “First Resort.”
Celebrating freedom and movement.
“Naming the brand Kulfi was about anchoring the identity in something culturally specific, personal and celebratory—something that says: you belong here.”
“These dresses aren’t just elevated, they’re engineered.”
Exploring themes of connection and long-lasting relationships.