Beauty Trends That Will Rule 2024, According to the Experts
Beauty

Beauty Trends That Will Rule 2024, According to the Experts

Tweakments? AI Haircare? We’ve got the 411.

TikTok’s Rosemary Oil Trend, Explained
Beauty

TikTok’s Rosemary Oil Trend, Explained

A beauty miracle to lengthen and thicken your hair, or just an over-hyped myth? Trichologists weigh in.

This Clay Mask Saved My Tired, Winter-Worn Skin
Beauty

This Clay Mask Saved My Tired, Winter-Worn Skin

Created by Hollywood’s favorite facialist, no less.

The Very Best Beauty Collaborations of 2023
Beauty

The Very Best Beauty Collaborations of 2023

The 2023 Wrapped you’ve *actually* been waiting for. 

The "Femme Fatale" Beauty Gift Guide
Beauty

The "Femme Fatale" Beauty Gift Guide

For your friend that exudes dark feminine energy.

Embracing the Coil: South Asian Women Uproot Narrow Hair Beauty Standards
Beauty

Embracing the Coil: South Asian Women Uproot Narrow Hair Beauty Standards

“My hair is my armor.” — Arooj Aftab

Best Beauty Buys Inspired by Pantone's Color of the Year 2024
Beauty

Best Beauty Buys Inspired by Pantone's Color of the Year 2024

From sheer lipstick to dewy blush, welcome to the year of “Peach Fuzz.”

Beauty Products for the Glam Friend in Your Life
Beauty

Beauty Products for the Glam Friend in Your Life

Santa baby, forgot to mention one little thing…some bling.

Gifts for the Wellness Obsessed Bestie in Your Life
Beauty

Gifts for the Wellness Obsessed Bestie in Your Life

Feel good products for your friend who thinks they’re Gwyneth Paltrow.

2023 Hypebae Beauty Awards: The Best in Skincare, Makeup, Fragrance and Haircare
Beauty

2023 Hypebae Beauty Awards: The Best in Skincare, Makeup, Fragrance and Haircare

Plus up-and-coming beauty brands to know for the new year and beyond.

SKINCARE DIARIES: To Retinol or Retin-Not?
Beauty

SKINCARE DIARIES: To Retinol or Retin-Not?

Debunking the biggest myths surrounding skincare’s buzziest ingredient.

The Ultimate "Clean Girl Aesthetic" Gift Guide
Beauty

The Ultimate "Clean Girl Aesthetic" Gift Guide

From Hailey Bieber’s favorite freckle pen to inclusive claw clips that can handle any hair type.

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