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Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.
The first release since Lisa was named a Chivas ambassador in March this year.
Gucci has canceled its show scheduled for this week, while HYBE Corporation has postponed its press briefing event.
At the K-pop group’s ‘BORN PINK’ tour kickoff in Seoul.
The K-pop star came in first with the highest earned media value and engagement rate.
Dubbed “Taycan 4S Cross Turismo for Jennie Ruby Jane.”
Customizable phone cases featuring autographs from each member.
Paired with nails of the same color.
A colorful ensemble with matching nails.
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