Fruity Booty Captures SS25 in Sunny Solanto
Fashion

Fruity Booty Captures SS25 in Sunny Solanto

Starring internet it-girl Delilah Summer.

Fruity Booty Releases a Sultry SS25 Collection
Fashion

Fruity Booty Releases a Sultry SS25 Collection

From lingerie to swimwear.

10 Sustainable Lingerie Brands That Keep Your Intimates Drawer Chic and Eco-Friendly
Fashion

10 Sustainable Lingerie Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Fruity Booty, to minimalist-favorite PROCLAIM.

Is Wearing Trousers... Officially Over?
Fashion

Is Wearing Trousers... Officially Over?

Judging by recent fashion week runways, it definitely seems like it.

Fruity Booty Launches First-Ever Sleepwear Collection
Fashion

Fruity Booty Launches First-Ever Sleepwear Collection

In shades of “Petal” and “Toast.”

7 Underrated Underwear Brands To Add to Your Rotation
Fashion

7 Underrated Underwear Brands To Add to Your Rotation

Because your fashionable fits are only as good as what’s underneath them.

Fruity Booty Channels "September Melancholy" for FW24
Fashion

Fruity Booty Channels "September Melancholy" for FW24

Designed in collaboration with stylist Riccardo Maria Chiacchio.

Fruity Booty Spends Summer in Marseille
Fashion

Fruity Booty Spends Summer in Marseille

Taking inspiration from the relaxed nature of the holiday routine. Or lack of, should we say?

Fruity Booty FW23 Is a Tribute to the Fearlessness of Erin Brockovich
Fashion

Fruity Booty FW23 Is a Tribute to the Fearlessness of Erin Brockovich

Strong and supportive.

London-Based Lingerie Label Fruity Booty Launches Hotel Vesuvius Collection
Fashion

London-Based Lingerie Label Fruity Booty Launches Hotel Vesuvius Collection

In collaboration with stylist and art director Riccardo Maria Chiacchio.

Fruity Booty Welcomes Eco-Satin and Upcycled Lace for SS23
Fashion

Fruity Booty Welcomes Eco-Satin and Upcycled Lace for SS23

Lingerie with a conscience.

Let Fruity Booty's FW22 Collection Unleash Your Inner Animal
Fashion

Let Fruity Booty's FW22 Collection Unleash Your Inner Animal

Take a walk on the wild side.

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