Fruity Booty Launches First-Ever Sleepwear Collection
In shades of “Petal” and “Toast.”
London-based label Fruity Booty just launched its first-ever sleepwear collection, designed for those who like to mix and match. Allowing the wearer to create their own “sleep ensemble” that is unique to them, the collection includes a range of knickers, hot pants, pajama bottoms and tops.
While searching for inspiration, the brand came across a vintage pair of oversized jacquard knickers. Leaning into that cozy, comforting energy, its own collection aims to replicate that uniqueness through soft and supple fabrics and its Fruity signatures.
Comprising the Petal Bloomer, Petal Long Sleeve and Petal Nightie in classic white, the collection also includes a soft butter yellow hue dubbed “Toast.” Featuring the Toast Waffle Long Sleeve, Toast Tank and Toast Shorties, the cozy hue adds a touch of intrigue for those who prefer a slight vibrancy to their nightwear.
To celebrate the new collection, Fruity Booty shot a campaign in intimate bathroom settings across Paris, New York and London. Capturing the personal and intimate experience associated with wearing sleepwear, the campaign follows its models across their own unique journeys.
Each piece in the sleepwear collection comes complete with its own Fruity Booty label and each purchase arrives with a complimentary comb.
Take a look at the new Fruity Booty sleepwear collection above and head to the brand’s website to shop.
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