Office Kiko x Fruity Booty Team Up on a Dreamy Lingerie Collection
Fashion

Office Kiko x Fruity Booty Team Up on a Dreamy Lingerie Collection

The Tokyo It model and style icon has designed a capsule of cute nightwear.
28,741 Hypes

10 Cute Bras To Give Your Lingerie Drawers a Refresh
Fashion 

10 Cute Bras To Give Your Lingerie Drawers a Refresh

An edit of chic intimates from our favorite indie brands.
67,767 Hypes

10 Sustainable Underwear Brands That Keep Your Intimates Drawer Chic and Eco-Friendly
Fashion 

10 Sustainable Underwear Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Fruity Booty, to minimalist-favorite PROCLAIM.
236,168 Hypes

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year
Fashion 

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year

From bodysuits to wireless bras, here are the styles you’ll be rocking at home in 2021.
29,849 Hypes

12 Comfy Wireless Bras To Wear All Day Long
Fashion 

12 Comfy Wireless Bras To Wear All Day Long

So comfortable you’ll forget you’re even wearing one.
30,068 Hypes

Fruity Booty's Cherry-Embroidered Thongs Are Laced With Ruffles
Fashion

Fruity Booty's Cherry-Embroidered Thongs Are Laced With Ruffles

A sweet holiday treat for yourself.
9,473 Hypes

Fruity Booty's "Clementine" Lingerie Collection Has Us Longing for Brighter Days
Fashion

Fruity Booty's "Clementine" Lingerie Collection Has Us Longing for Brighter Days

The indie underwear brand’s new release evokes memories of summers past.
15,859 Hypes

17 Lace and Mesh Lingerie Sets to Add to Your Underwear Drawer
Fashion 

17 Lace and Mesh Lingerie Sets to Add to Your Underwear Drawer

Flaunt it, even in quarantine.
63,662 Hypes

This Indie Lingerie Brand Is Our Editor's Stay-At-Home Favorite
Fashion 

This Indie Lingerie Brand Is Our Editor's Stay-At-Home Favorite

Fruity Booty underwear makes quarantine dressing fun and chic.
11,109 Hypes

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market
Fashion 

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market

From softandwet to Fruity Booty, these labels have risen to the tops of our Instagram feeds and intimates drawers.
42,867 Hypes

 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.