London-Based Lingerie Label Fruity Booty Launches Hotel Vesuvius Collection
In collaboration with stylist and art director Riccardo Maria Chiacchio.
“‘Hotel Vesuvius’ features 3 limited edition pieces, all of which are inspired by vintage Neapolitan postcards used for tourism propaganda back in the day. I created the concept of Hotel Vesuvius as a symbol of welcoming everyone in the culture and energy of the city of Naples, where I was born,” explains Chiacchio.
The collection features a vest, briefs and boxers, each adorned with a unique postcard-inspired graphic design, crafted with 95% recycled viscose.
Working with Sam Gregg to capture the campaign, a London-born photographer who’s spent the last decade documenting Naples, the project was brought to life with Wonder Agency — an all-female, Neapolitan-born agency — alongside casting director Teresa Salvatrice.
Take a look at the collection above and head to Fruity Booty’s website to purchase.
In related news, we spoke to Mia Khalifa about her new jewelry brand, Sheytan.