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“I’m very picky about what I put in my hair.” — Sofia Richie.
It’s giving expensive bundles. Endless inches.
Kingston, Jamaica wasn’t ready.
“My grandmother said you never trust a dude with a rattail.” — Destiny, episode 3.
Taking her infamous “buss down” to the next level.
But guess who she was mistaken for though?
Founder Winnie Awa is changing the narrative around how brands can best serve the community of those with the tightest curl pattern.
And she didn’t learn this from TikTok, honey.
Things we love to see: IT.
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