PONY Effect

Our Five Favorite Instagram Accounts This Week: Beauty Influencers
Beauty 

Our Five Favorite Instagram Accounts This Week: Beauty Influencers

From Korean makeup artist PONY to YouTube royalty Jackie Aina, meet the beauty stars of our generation.
6,407 Hypes

Beloved K-Beauty Brand Memebox Is Coming to Sephora
Beauty

Beloved K-Beauty Brand Memebox Is Coming to Sephora

Its popular Pony Effect line will also be available in the US soon.
5,568 Hypes

Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine
Beauty

Korean Makeup Artist PONY Breaks down Her 10-Step Evening Skincare Routine

Take notes for glowy skin.
92,678 Hypes


The HYPEBAE Best: 2016 Makeup Gurus
Beauty 

The HYPEBAE Best: 2016 Makeup Gurus

Honoring Kylie Jenner, Emily Weiss, Pat McGrath and more for their contributions to the beauty business.
1,180 Hypes

 
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