Zarah Cheng

Editor-in-Chief
zarah.cheng@hypebae.com +852 3563 9035
Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin
Beauty 

Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin

A nutrient-dense formula boosted with sake extract, kombucha and more.
812 Hypes

These Are 2020's Top Trending Searches on Google for "Beauty How To's"
Beauty

These Are 2020's Top Trending Searches on Google for "Beauty How To's"

Some are expected — some are not so expected.
1,226 Hypes

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash
Beauty 

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash

What smells better than bergamot and vetiver? I’ll wait.
716 Hypes


The University of NAKED Copenhagen Is for Girls Who Love Sneakers
Footwear

The University of NAKED Copenhagen Is for Girls Who Love Sneakers

The footwear retailer’s latest editorial sheds light on access to education and the difficulties that girls around the world face.
2,715 Hypes

A Review of Every Product in Pharrell's New Skincare Line, Humanrace
Beauty 

A Review of Every Product in Pharrell's New Skincare Line, Humanrace

Read: here’s how to age backwards.
2,793 Hypes

Nike's Mint Green Faux Fur Jacket Is Reminiscent of Yoon's AMBUSH Collab
Fashion

Nike's Mint Green Faux Fur Jacket Is Reminiscent of Yoon's AMBUSH Collab

For everyone who took an L the first time around.
2,408 Hypes


espressoh Introduces Versatile Eye Palette for Girls Who Don't Know How to Use Eyeshadow
Beauty

espressoh Introduces Versatile Eye Palette for Girls Who Don't Know How to Use Eyeshadow

“The four monochrome colors are meant to complement every complexion with ease.”
1,720 Hypes

Converse Drops a Winter-Ready Star Player Ox in Cozy "Sherpa"
Footwear

Converse Drops a Winter-Ready Star Player Ox in Cozy "Sherpa"

Your next fuzzy favorite.
817 Hypes

CELINE's Mini Perfume Box Is Perfect for Experimental Fragrance Lovers
Beauty

CELINE's Mini Perfume Box Is Perfect for Experimental Fragrance Lovers

The 10mL scents are exact replicas of the fashion house’s full-size perfumes.
1,258 Hypes

Loveness Lee Launches Handmade, Recycled Silver Jewelry Inspired by Nature
Fashion

Loveness Lee Launches Handmade, Recycled Silver Jewelry Inspired by Nature

Made in small batches to avoid waste, perfect for the eco-conscious.
759 Hypes

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