Zarah Cheng

Editor-in-Chief

zarah.cheng@hypebae.com

This Serum & Moisturizer Duo Made My Face Look Like a Perfectly Boiled Egg
Beauty

This Serum & Moisturizer Duo Made My Face Look Like a Perfectly Boiled Egg

A review of Noble Pancea’s $775 USD, cult-status holy grails.
By
5,023 Hypes
How Tattoo Artist Yeeki Lo Finds Inspiration in Traditional Hong Kong Architecture
Culture

How Tattoo Artist Yeeki Lo Finds Inspiration in Traditional Hong Kong Architecture

The veteran tattoo artist is known for her geometric, fine line work.
By
48,573 Hypes
Le Labo’s City Exclusive “Berlin” Scent Changes Throughout the Day
Beauty

Le Labo’s City Exclusive “Berlin” Scent Changes Throughout the Day

An editor reviews the decadently layered Cedrat 37 perfume.
By
48,019 Hypes
I Have Discovered the Fountain of Youth and It Is a Laser by LYMA That Fits in My Purse
Beauty 

I Have Discovered the Fountain of Youth and It Is a Laser by LYMA That Fits in My Purse

A review of the first-of-its-kind medical grade laser that actually reverses cellular aging, explained by founder Lucy Goff.
By
13,518 Hypes
What Happens When You Add Medicinal Mushrooms Into Your Daily Routine for a Month? This Editor Finds Out
Culture 

What Happens When You Add Medicinal Mushrooms Into Your Daily Routine for a Month? This Editor Finds Out

Rainbo founder, Tonya Papanikolov, tells us more about the healing powers of mushrooms.
By
8,742 Hypes
Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin
Beauty 

Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin

A nutrient-dense formula boosted with sake extract, kombucha and more.
By
4,135 Hypes
These Are 2020's Top Trending Searches on Google for "Beauty How To's"
Beauty

These Are 2020's Top Trending Searches on Google for "Beauty How To's"

Some are expected — some are not so expected.
By
4,486 Hypes
Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash
Beauty 

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash

What smells better than bergamot and vetiver? I’ll wait.
By
4,395 Hypes
The University of NAKED Copenhagen Is for Girls Who Love Sneakers
Footwear

The University of NAKED Copenhagen Is for Girls Who Love Sneakers

The footwear retailer’s latest editorial sheds light on access to education and the difficulties that girls around the world face.
By
14,874 Hypes
A Review of Every Product in Pharrell's New Skincare Line, Humanrace
Beauty 

A Review of Every Product in Pharrell's New Skincare Line, Humanrace

Read: here’s how to age backwards.
By
11,722 Hypes
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