Zarah Cheng

Editor-in-Chief
zarah.cheng@hypebae.com
Le Labo’s City Exclusive “Berlin” Scent Changes Throughout the Day
Beauty

Le Labo’s City Exclusive “Berlin” Scent Changes Throughout the Day

An editor reviews the decadently layered Cedrat 37 perfume.
40,436 Hypes

I Have Discovered the Fountain of Youth and It Is a Laser by LYMA That Fits in My Purse
Beauty 

I Have Discovered the Fountain of Youth and It Is a Laser by LYMA That Fits in My Purse

A review of the first-of-its-kind medical grade laser that actually reverses cellular aging, explained by founder Lucy Goff.
10,987 Hypes

What Happens When You Add Medicinal Mushrooms Into Your Daily Routine for a Month? This Editor Finds Out
Culture 

What Happens When You Add Medicinal Mushrooms Into Your Daily Routine for a Month? This Editor Finds Out

Rainbo founder, Tonya Papanikolov, tells us more about the healing powers of mushrooms.
7,046 Hypes

Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin
Beauty 

Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin

A nutrient-dense formula boosted with sake extract, kombucha and more.
3,312 Hypes

These Are 2020's Top Trending Searches on Google for "Beauty How To's"
Beauty

These Are 2020's Top Trending Searches on Google for "Beauty How To's"

Some are expected — some are not so expected.
3,816 Hypes

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash
Beauty 

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash

What smells better than bergamot and vetiver? I’ll wait.
2,904 Hypes

The University of NAKED Copenhagen Is for Girls Who Love Sneakers
Footwear

The University of NAKED Copenhagen Is for Girls Who Love Sneakers

The footwear retailer’s latest editorial sheds light on access to education and the difficulties that girls around the world face.
13,612 Hypes

A Review of Every Product in Pharrell's New Skincare Line, Humanrace
Beauty 

A Review of Every Product in Pharrell's New Skincare Line, Humanrace

Read: here’s how to age backwards.
9,616 Hypes

Nike's Mint Green Faux Fur Jacket Is Reminiscent of Yoon's AMBUSH Collab
Fashion

Nike's Mint Green Faux Fur Jacket Is Reminiscent of Yoon's AMBUSH Collab

For everyone who took an L the first time around.
9,177 Hypes

espressoh Introduces Versatile Eye Palette for Girls Who Don't Know How to Use Eyeshadow
Beauty

espressoh Introduces Versatile Eye Palette for Girls Who Don't Know How to Use Eyeshadow

“The four monochrome colors are meant to complement every complexion with ease.”
4,622 Hypes

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