Zarah Cheng

Editor-in-Chief

zarah.cheng@hypebae.com

This Serum & Moisturizer Duo Made My Face Look Like a Perfectly Boiled Egg
Beauty

This Serum & Moisturizer Duo Made My Face Look Like a Perfectly Boiled Egg

A review of Noble Pancea’s $775 USD, cult-status holy grails.

How Tattoo Artist Yeeki Lo Finds Inspiration in Traditional Hong Kong Architecture
Culture

How Tattoo Artist Yeeki Lo Finds Inspiration in Traditional Hong Kong Architecture

The veteran tattoo artist is known for her geometric, fine line work.

Le Labo’s City Exclusive “Berlin” Scent Changes Throughout the Day
Beauty

Le Labo’s City Exclusive “Berlin” Scent Changes Throughout the Day

An editor reviews the decadently layered Cedrat 37 perfume.

I Have Discovered the Fountain of Youth and It Is a Laser by LYMA That Fits in My Purse
Beauty 

I Have Discovered the Fountain of Youth and It Is a Laser by LYMA That Fits in My Purse

A review of the first-of-its-kind medical grade laser that actually reverses cellular aging, explained by founder Lucy Goff.

What Happens When You Add Medicinal Mushrooms Into Your Daily Routine for a Month? This Editor Finds Out
Culture 

What Happens When You Add Medicinal Mushrooms Into Your Daily Routine for a Month? This Editor Finds Out

Rainbo founder, Tonya Papanikolov, tells us more about the healing powers of mushrooms.

Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin
Beauty 

Drunk Elephant's New Fermented Sake Spray Is My Favorite Way to Refresh and Rebalance My Skin

A nutrient-dense formula boosted with sake extract, kombucha and more.

These Are 2020's Top Trending Searches on Google for "Beauty How To's"
Beauty

These Are 2020's Top Trending Searches on Google for "Beauty How To's"

Some are expected — some are not so expected.

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash
Beauty 

Smell Good, Feel Good With F. Miller's Aesthetic Hand & Body Wash

What smells better than bergamot and vetiver? I’ll wait.

The University of NAKED Copenhagen Is for Girls Who Love Sneakers
Footwear

The University of NAKED Copenhagen Is for Girls Who Love Sneakers

The footwear retailer’s latest editorial sheds light on access to education and the difficulties that girls around the world face.

A Review of Every Product in Pharrell's New Skincare Line, Humanrace
Beauty 

A Review of Every Product in Pharrell's New Skincare Line, Humanrace

Read: here’s how to age backwards.

Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.