Zarah Cheng

Managing Editor
zarah.cheng@hypebae.com +852 3563 9035
Pyrrha's Talisman Jewelry Is Made for Every Zodiac Sign
Fashion 

Pyrrha's Talisman Jewelry Is Made for Every Zodiac Sign

Find out why this editor will never replace this necklace.
1,357 Hypes

Find out Where You Can Cop This Pat McGrath Mini MatteTrance Lipstick Trio
Beauty

Find out Where You Can Cop This Pat McGrath Mini MatteTrance Lipstick Trio

Perfect for girls on-the-go.
369 Hypes

10 Women Who Deserve a Spotlight at the 2019 GRAMMYs
Entertainment 

10 Women Who Deserve a Spotlight at the 2019 GRAMMYs

In 2018, only 11 of the 84 GRAMMY winners were women.


Kylie Jenner Is Seen with a Custom Pair of the adidas Falcon "Triple White"
Footwear

Kylie Jenner Is Seen with a Custom Pair of the adidas Falcon "Triple White"

Is something in the works?
10,827 Hypes

Uniqlo's FW18 Lookbook Is Filled with Vibrant, Cozy Essentials
Fashion

Uniqlo's FW18 Lookbook Is Filled with Vibrant, Cozy Essentials

Made for everyday life.
2,026 Hypes

BLACKPINK's Rosé & Lisa Are the Latest Cover Stars of 'Dazed Korea'
Entertainment

BLACKPINK's Rosé & Lisa Are the Latest Cover Stars of 'Dazed Korea'

Dressed in head-to-toe Mulberry.
1,007 Hypes


Nicki Minaj Teams up with Just Don for a 'Queen' Capsule Collection
Fashion

Nicki Minaj Teams up with Just Don for a 'Queen' Capsule Collection

Paying homage to the rapper’s New York heritage.
407 Hypes

UPDATE: ColourPop Officially Reveals New Jelly Eyeshadow Collection
Beauty

UPDATE: ColourPop Officially Reveals New Jelly Eyeshadow Collection

Feast your eyes on “Jelly Much.”
1,013 Hypes

The YEEZY BOOST 700 Restock Has Been Postponed
Footwear

The YEEZY BOOST 700 Restock Has Been Postponed

Find out when the new re-release date is.
1,114 Hypes

KKW Beauty's New Powder Contour Singles Are Perfect for Girls On-The-Go
Beauty

KKW Beauty's New Powder Contour Singles Are Perfect for Girls On-The-Go

A must-have for makeup lovers.
367 Hypes

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