Beauty 

Our Five Favorite Instagram Accounts This Week: Beauty Influencers

From Korean makeup artist PONY to YouTube royalty Jackie Aina, meet the beauty stars of our generation.

By
6,235 Hypes

Our Five Favorite Instagram Accounts This Week: Beauty Influencers

From Korean makeup artist PONY to YouTube royalty Jackie Aina, meet the beauty stars of our generation.

What is your definition of beauty? Thanks largely to social media which serves as an amazing platform for self-expression and community-building, today there are hundreds and thousands of different interpretations of beauty, a concept that used to be more restrictive and lacking in variety. Leading this revolution are beauty influencers from around the world, who have helped democratize the industry with their numerous makeup tutorials and skincare product reviews regularly uploaded to YouTube among other channels.

From K-beauty celebrity PONY to MAC collaborator Patrick Starrr, our latest Instagram roundup highlights some of the most popular names that are reshaping the beauty-sphere, one video and killer selfie at a time. Continue reading for five beauty influencers you should be following right now.

For more beauty inspo, be sure to check out the #hypebeauty hashtag on Instagram.

@ponysmakeup

Pony Effect Korean Makeup Artist Celebrity Beauty Influencer Youtube makeup skincare k-beauty

@ponysmakeup

Bio: “PONY 포니 Make up artist”

HYPEBAE Pick: Hailing from South Korea, self-taught makeup artist PONY (real name Hye-Min Park) is undoubtedly one of the most influential beauty icons of our generation. Through her tutorial videos, the Pony Effect founder has demonstrated the transformative power of makeup. From fresh-faced to dramatic, festival-ready looks, the beauty guru literally does it all. If you haven’t already, check out her celebrity-inspired makeup tutorials like this Kylie Jenner tribute — it’ll blow your mind. Following up on that, watch her go head-to-head with supermodel Bella Hadid in this Dior MakeupGlow Challenge.”

@jackieaina

Pony Effect Korean Makeup Artist Celebrity Beauty Influencer Youtube makeup skincare k-beauty

@jackieaina

Bio: “Nigerian in LA | Phil 4:13”

Favorite Caption: “Melanin Monroe’s new album cover”

HYPEBAE Pick: As a huge advocate for diversity, Los Angeles-based YouTuber Jackie Aina has been a uniquely powerful voice in the realm of beauty. In addition to her bubbly personality, she’s known for her honest and at times highly critical product reviews, which are absolutely necessary to address real issues like the lack of darker shades in foundations and concealers. Most recently, Jackie has been tapped by Too Faced to help expand its fan-favorite Born This Way foundation range, which is an important step the brand has made towards inclusivity.

@iamkareno

Pony Effect Korean Makeup Artist Celebrity Beauty Influencer Youtube makeup skincare k-beauty

@iamkareno

Bio: “1.5 million YouTube friends. Currently in LA”

Favorite Caption: “GIRLS RUN THE WORLD”

HYPEBAE Pick: Real-life unicorn Karen Yeung, who goes by the handle IAMKARENO, is another unapologetically authentic YouTube star we’re obsessed with. Apart from her always on-point fashion sense and fun makeup ideas, her down-to-earth personality has also gained her huge popularity on social media. From opening up about her breast augmentation to the struggles she’s gone through in the industry, Karen has been continually transparent to her subscribers. Her enthusiasm and cheerful energy is nothing but infectious, so do give her channel a watch.

@patrickstarrr

Pony Effect Korean Makeup Artist Celebrity Beauty Influencer Youtube makeup skincare k-beauty

@patrickstarrr

Bio: “MAKEUP IS A ONE SIZE FITS ALL”

Favorite Caption: ”Sup Ammmuricaaaa”

HYPEBAE Pick: If you’re ever feeling uninspired, hit play on one of Patrick Starrr‘s videos and you’ll probably get excited about trying out a new makeup look. With over 3.9 million subscribers on YouTube, he has gone from being a beauty enthusiast working at MAC to doing makeup for the Kardashian-Jenners on his channel. It came full circle last year when the beauty boy released his first collaboration with MAC, which has since developed into a partnership that includes the “Floral Realness” range and a summer collection.

@chinutay

Pony Effect Korean Makeup Artist Celebrity Beauty Influencer Youtube makeup skincare k-beauty

@chinutay

Bio: “A twenty-something Canadian/Londoner who loves food, smiles and anything beauty. 340k+Youtube Family”

Favorite Caption: ”I call this Glam for no reason”

HYPEBAE Pick: London-based Canadian content creator Manal Chinutay is the Muslim beauty influencer breaking stereotypes. Her makeup looks are often bold and chic while staying true to her modest style. Whether it’s a glittery gold eyeliner or a summery, matte orange lip, she’s always able to pull off statement makeup with such ease and elegance. And did we mention how flawlessly beautiful her skin is? Check out her nighttime skincare routine for tips to achieve that silky smoothness and healthy glow.

Read Full Article

What to Read Next

Louis Vuitton's "New Wave" Bags Are Equal Parts Luxe and Cute
Fashion

Louis Vuitton's "New Wave" Bags Are Equal Parts Luxe and Cute

Take a closer look – they release this week.
15,409 Hypes

Balenciaga's Souvenir Belt Bag Gets Covered in Graffiti
Fashion

Balenciaga's Souvenir Belt Bag Gets Covered in Graffiti

Add a bit of edge to your look.
4,140 Hypes

Converse's New One Star Is Painted Candy Red and Bubblegum Pink
Footwear

Converse's New One Star Is Painted Candy Red and Bubblegum Pink

The Carnival is also available in orange and blue.
2,285 Hypes

Kylie Jenner Officially Brings Back the "Old Kylie" by Getting Rid of Her Lip Fillers
Beauty

Kylie Jenner Officially Brings Back the "Old Kylie" by Getting Rid of Her Lip Fillers

She embraces her natural lip look on Instagram.
74,065 Hypes

Converse Reveals Collaboration With Korean Streetwear Boutique Kasina
Footwear

Converse Reveals Collaboration With Korean Streetwear Boutique Kasina

The One Star and Chuck 70 Ox get reworked.
1,705 Hypes

You Won't Recognize Starbucks' New Strawless Cups
Food

You Won't Recognize Starbucks' New Strawless Cups

Eliminating one billion plastic straws per year.
11,605 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.