The Best New Makeup Product Launches of May 2022
Beauty 

The Best New Makeup Product Launches of May 2022

From scalp care to sun protection, there’s something for everyone.
52,662 Hypes

Meet "This Hair Of Mine" Scalp Serum That Reimagines Luxury Treatments for Textured Hair
Beauty

Meet "This Hair Of Mine" Scalp Serum That Reimagines Luxury Treatments for Textured Hair

“T.H.O.M is an ode to anyone who has had to work harder and in turn have come to expect better,” co-founder Cyndia Harvey shares.
2,602 Hypes

OUAI Permanently Brings Back St. Barts Scalp and Body Scrub
Beauty

OUAI Permanently Brings Back St. Barts Scalp and Body Scrub

The fan-favorite 2-in-1 product is restocked.
1,161 Hypes

Ceremonia Introduces 2 New Wash Day Treatments
Beauty

Ceremonia Introduces 2 New Wash Day Treatments

Designed to give your hair extra TLC on your weekly reset days.
2,031 Hypes

How To Take Care of Your Natural Hair: A Guide for Black Women
Beauty 

How To Take Care of Your Natural Hair: A Guide for Black Women

Here’s how to bounce back after breaking up with your straightener.
16,202 Hypes

The HYPEBAE Best: All the Beauty Products We Loved in 2020
Beauty 

The HYPEBAE Best: All the Beauty Products We Loved in 2020

From skincare to makeup to haircare, our editors share 20 of their beauty faves this year.
10,754 Hypes

Ceremonia's Babba C Rivera on Why Representation in Beauty Matters
Beauty 

Ceremonia's Babba C Rivera on Why Representation in Beauty Matters

The Swedish Latina also shares her haircare rituals and clean skincare faves.
7,348 Hypes

Here Are 11 Tips For Strengthening Your Hair and Nails
Culture 

Here Are 11 Tips For Strengthening Your Hair and Nails

Experts share the dos and don’ts.
18,524 Hypes

9 Tips for Growing out Your Hair, According to Experts
Culture 

9 Tips for Growing out Your Hair, According to Experts

Here’s how to keep your scalp and hair healthy.
12,716 Hypes

Take An Official Look at Drunk Elephant's Upcoming Hair & Body Collection
Beauty

Take An Official Look at Drunk Elephant's Upcoming Hair & Body Collection

Featuring four haircare products and three body care items.
7,102 Hypes

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