Trend Spotlight

The Problem With The 'Cleavage Is Back' Discourse
Fashion

The Problem With The 'Cleavage Is Back' Discourse

From ‘fashion boobs’ to push-up bras, where do we currently stand on women’s bodies?

Butt Crack Is So Back, According to Fashion Week SS27
Fashion

Butt Crack Is So Back, According to Fashion Week SS27

How low can we go?

The Biggest Runway Trends from Fashion Week SS27
Fashion

The Biggest Runway Trends from Fashion Week SS27

From bumsters and bras out to sex-positive slogans.

The Body Issue: Proportion and Perception
Fashion

The Body Issue: Proportion and Perception

Hypebae’s The Body Issue examines how perception of style still shapes who gets seen as fashionable, and what that means for body inclusivity today.

Why Is Everyone Wearing Highlighter Neon Again?
Fashion

Why Is Everyone Wearing Highlighter Neon Again?

From rave to runway, the shade everyone swore off is fully back in rotation, and the small brands saw it coming.

We Need More Nail Art in Women's Sports
Sports

We Need More Nail Art in Women's Sports

Beauty in sports has long been trivialized, but some of our favorite athletes — and their nails — are breaking the mold.

Jelly Shoes Are Back, but at What Cost?
Footwear

Jelly Shoes Are Back, but at What Cost?

With the nostalgic trend firmly back in rotation, why is no one talking about its footprint?

Playground Kicks Are in Their High Fashion Era
Footwear

Playground Kicks Are in Their High Fashion Era

And we have thousands of teenagers across the nation to thank for it…

Why Does Everything on the Runway Look Like... a Mess?
Fashion

Why Does Everything on the Runway Look Like... a Mess?

Perfection is out and party girls are in.

Why Is Your Favorite Brand Making Sportswear Now?
Sports

Why Is Your Favorite Brand Making Sportswear Now?

In 2026, fitness is cultural capital, and everybody is cashing in.

The Biggest Runway Trends from Fashion Week FW26
Fashion

The Biggest Runway Trends from Fashion Week FW26

From hair as clothing to textured trousers, here’s what we’re seeing.

Being Smart Is Officially Sexy Again, Enter the Era of the Literary It-Girl
Culture

Being Smart Is Officially Sexy Again, Enter the Era of the Literary It-Girl

From celebrity book clubs to TikToks on “becoming disgustingly educated,” the literary It-girl is turning intellect into the latest aesthetic.

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