Parade | Hypebae

These Are the Best Lingerie Brands to Cop From

These Are the Best Lingerie Brands to Cop From

According to Gen Z girlies.

By Gigi Fong/Aug 5, 2025

Aug 5, 2025

3.4K

Parade's New Season Swimwear Has Landed

Parade's New Season Swimwear Has Landed

Inclusive design meets swim season.

By Navi Ahluwalia/Apr 23, 2025

Apr 23, 2025

1.4K

10 Sustainable Lingerie Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

10 Sustainable Lingerie Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Fruity Booty, to minimalist-favorite PROCLAIM.

By Gigi Fong/Apr 14, 2025

Apr 14, 2025

25.5K

Parade Releases Its First-Ever Underwire Bra Collection

Parade Releases Its First-Ever Underwire Bra Collection

Take a peek at the lookbook.

By Gigi Fong/Apr 4, 2025

Apr 4, 2025

1.6K

Parade's New Lace Collection Is the Ultimate It-Girl Gift

Parade's New Lace Collection Is the Ultimate It-Girl Gift

Pretty in pink.

By Navi Ahluwalia/Dec 5, 2024

Dec 5, 2024

2.8K

Parade x GANNI Get Primal for First-Ever Size Inclusive Underwear Collaboration

Parade x GANNI Get Primal for First-Ever Size Inclusive Underwear Collaboration

Available in sizes XS — 3XL.

By Collette Grimes/Jul 12, 2023

Jul 12, 2023

1.8K

ggggrimes x Parade Serve up a Y2K Collection for Pride

ggggrimes x Parade Serve up a Y2K Collection for Pride

Celebrating love, art and joy.

By Collette Grimes/Jun 13, 2023

Jun 13, 2023

1.2K

Parade Makes a Splash With First-Ever Swim Collection

Parade Makes a Splash With First-Ever Swim Collection

For every bikini body.

By Collette Grimes/Mar 21, 2023

Mar 21, 2023

8.3K

Parade Officially Launches at Target

Parade Officially Launches at Target

Just take our money.

By Collette Grimes/Mar 6, 2023

Mar 6, 2023

1.8K

Parade Launches Its First-Ever Bra

Parade Launches Its First-Ever Bra

Arriving in sizes from 32A to 46G.

By Collette Grimes/Feb 22, 2023

Feb 22, 2023

1.7K

Parade Launches Re:Play Underwear in Sizes up to 5XL

Parade Launches Re:Play Underwear in Sizes up to 5XL

The underwear brand gets even more inclusive.

By Collette Grimes/Jan 4, 2023

Jan 4, 2023

9.0K

Parade x Coca-Cola Drop a Bubbly New Collection of Intimates

Parade x Coca-Cola Drop a Bubbly New Collection of Intimates

Classic, Diet or Cherry?

By Collette Grimes/Dec 6, 2022

Dec 6, 2022

101.8K

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