Fashion

Parade Officially Launches at Target

Just take our money.

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Parade Officially Launches at Target

Just take our money.

Cult-favorite intimates brand Parade is now available at Target, making its uber-inclusive and comfortable designs all the more accessible.

The Gen-Z loved brand is bringing its sustainably-minded silhouettes to the popular retailer, marking the first-ever partnership of its kind for the label. Parade’s collection for Target puts its dopamine-inducing colors on full display, painting its familiar, dynamic styles in vivid hues from the bright red “Balloon” shade to more laid-back neutrals like “Bite” and “Hot Honey.” Ranging in size from XS — 3XL, the entire line is tenderly crafted from certified-recycled materials with an ultra-flexible and supportive 360-degree stretch.

Parade is available on Target’s online store and retail locations.

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