Fashion

Parade Officially Launches at Target

Just take our money.

By
1,810 Hypes

Parade Officially Launches at Target

Just take our money.

Cult-favorite intimates brand Parade is now available at Target, making its uber-inclusive and comfortable designs all the more accessible.

The Gen-Z loved brand is bringing its sustainably-minded silhouettes to the popular retailer, marking the first-ever partnership of its kind for the label. Parade’s collection for Target puts its dopamine-inducing colors on full display, painting its familiar, dynamic styles in vivid hues from the bright red “Balloon” shade to more laid-back neutrals like “Bite” and “Hot Honey.” Ranging in size from XS — 3XL, the entire line is tenderly crafted from certified-recycled materials with an ultra-flexible and supportive 360-degree stretch.

Parade is available on Target’s online store and retail locations.

Read Full Article
Share this article

What to Read Next

Parade x GANNI Get Primal for First-Ever Size Inclusive Underwear Collaboration
Fashion

Parade x GANNI Get Primal for First-Ever Size Inclusive Underwear Collaboration

Available in sizes XS — 3XL.
1,571 Hypes

ggggrimes x Parade Serve up a Y2K Collection for Pride
Fashion

ggggrimes x Parade Serve up a Y2K Collection for Pride

Celebrating love, art and joy.
1,625 Hypes

Tap Into Your Fairy Fantasy With Voight's New Lingerie Collection
Fashion

Tap Into Your Fairy Fantasy With Voight's New Lingerie Collection

New bras, knickers and garters await.
3,612 Hypes


Cou Cou Intimates Wants You to Feel Like An English Rose
Fashion

Cou Cou Intimates Wants You to Feel Like An English Rose

Unveiling new prints and styles.
3,163 Hypes

Manasi 7 Dives Deep Into Skincare With New Streamlined Drops
Beauty

Manasi 7 Dives Deep Into Skincare With New Streamlined Drops

Under the brands new label Microbioskin™ — designed to simplify your beauty routine.
1,884 Hypes

Matthew M. Williams Reimagines Givenchy's Legacy for FW23 Collection
Fashion

Matthew M. Williams Reimagines Givenchy's Legacy for FW23 Collection

Grounded in “confidence, comfort and empowerment.”
2,919 Hypes

Miley Cyrus Previews Special Performance of "The Climb" in Honor of the Song's Anniversary
Music

Miley Cyrus Previews Special Performance of "The Climb" in Honor of the Song's Anniversary

Premiering in her upcoming Backyard Sessions.
6,346 Hypes

Hypebae x True Religion Join Forces for a Community-Centered Lunch Celebrating Body Positivity
Fashion

Hypebae x True Religion Join Forces for a Community-Centered Lunch Celebrating Body Positivity

Commemorating True Religion’s size-inclusive campaign.
6,514 Hypes

Rouje's SS23 Collection Perfectly Embodies Parisians' Effortless Allure
Fashion

Rouje's SS23 Collection Perfectly Embodies Parisians' Effortless Allure

Featuring 36 silhouettes celebrating women’s style from the past and present.
2,167 Hypes

Lindsay Dawn's "Moments in Time" Exhibition Is an Ode to the Erotic '70s
Art & Design

Lindsay Dawn's "Moments in Time" Exhibition Is an Ode to the Erotic '70s

An exploration of modern sensibility, style and emotions through colors and symbols.
15,868 Hypes

INTERVIEW: Tom McLeod on Making Art an Open and Decentralized Conversation
Art & Design

INTERVIEW: Tom McLeod on Making Art an Open and Decentralized Conversation

Hypebae speaks to Arkive’s founder about bringing exclusivity to the 99% and acquiring a Rick Owens’ iconic furniture piece.
2,596 Hypes

Diesel Takes Us to Pleasure Island for Its SS23 Campaign
Fashion

Diesel Takes Us to Pleasure Island for Its SS23 Campaign

“All desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not.”
6,714 Hypes

A.P.C.'s Return to the Runway Was a Tribute to the Resilience of Gen Z
Fashion

A.P.C.'s Return to the Runway Was a Tribute to the Resilience of Gen Z

Modelled by the classmates of Judith and Jean Touitou’s daughter Lily.
1,546 Hypes

Ottolinger FW23 Dissects the Duality of Femininity
Fashion

Ottolinger FW23 Dissects the Duality of Femininity

While Avril Lavigne and Tyga sit front row.
1,552 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.