Kat Von D Has Launched Her Biggest Brow Collection Ever

And it’s 100-percent vegan.

Beauty
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“To each their own brow” is the motto of Kat Von D‘s latest brow collection. This launch is the brand’s largest brow-specific line yet debuting three new products: The 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder and Signature Brow Precision Pencil. The inspiration behind the line was born from Kat’s own beauty needs. The tattoo mogul started to use the brand’s Tattoo Liner on her brows to the achieve a high-intensity color and waterproof wear she needed. In the spirit of innovation, she moved on to create her own bundle of brow goods that she calls “bulletproof.”

No matter your eyebrow preference this collection has got you covered. For beginners and those that don’t have much time, the Precision Pencil ($20 USD) will give you that micro bladed look without any of the pain. Its ultra-skinny tip is curved into an elliptical shape to help create strokes that mimic hair. The long-wear formula arrive in seven brow-tone shades to help create a custom profile that matches a range of hair colors. A handy built-in spoolie completes the product. Joining the pencil is the Dimension Powder ($20 USD) that adds a 3D hair effect that is perfect for a selfie or close-up shot. The semi-metallic formula acts as a two-in-one primer, debuting as the first powder to deliver waterproof and smudge-resistant brows on the market.

Just in time for weekend two of Coachella 2018, ladies will finally be able to achieve a bold eye look that won’t sweat off in the desert sun. The new weightless Long-Wear Pomade ($19 USD) arrives in 16 shades ranging from neutral tones to bold pinks, yellows and greens. These colors can be artfully mixed to create any hue you can dream of. To pair with the pomade and powder, two new brushes ($18 USD each) will be released as well. Both brushes come with angled bristles that are designed to deposit product evenly and lightly.

Shoppers will be able to shop this range on Friday, April 20 at katvondbeauty.com, sephora.com as well as in Sephora locations. Take a closer look at the products below to scope out the vegan and cruelty-free beauty items.

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