End of Season Sale: Selected Items Up to 80% Off.Shop MenShop Women

Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • Collaborations
  • Underwear
  • Sneakers
  • Bras
  • Collections
  • Underdays
  • Bags
  • Gigi Hadid
HypebeastHypebaeHypemapsHBX
mcdonalds g shock new era collection 50 Year Anniversary
1 of 4
Mcdonalds
mcdonalds g shock new era collection 50 Year Anniversary
2 of 4
Mcdonalds
mcdonalds g shock new era collection 50 Year Anniversary
3 of 4
Mcdonalds
mcdonalds g shock new era collection 50 Year Anniversary
4 of 4
Mcdonalds
Culture

Mcdonald's Celebrates 50 Years of the Big Mac With G-Shock and New Era

All exclusive limited items.

168 0 Comments
Save

Mcdonald's Celebrates 50 Years of the Big Mac With G-Shock and New Era

All exclusive limited items.

Mcdonald’s has partnered with G-Shock and New Era to celebrate the 50th anniversary of the Big Mac. The brands will release an exclusive range of items in honor of the iconic burger. It will also launch new jars of Big Mac Sauce.

The New Era cap is designed in all-black and features embroiled details of the classic golden arches and a special 50th anniversary logo. The collaboration with G-Shock includes a watch with a Big Mac-inspired visual attached to the face, as well as printed straps. A burger-shaped tin has been created to accompany the watch. The cap and watch will be available on Rakuten’s web store on April 14, with each piece limited to only 1,000 pieces.

For fans of the Golden Arches, don’t miss McDonald’s collaboration with BEAMS last year on a Big Mac-themed capsule.

Read Full Article
Text By
Share this article
0 Comments

What to Read Next

Arsenal and adidas Celebrate 20 Years of the Emirates With Their New Home Kit
Sports

Arsenal and adidas Celebrate 20 Years of the Emirates With Their New Home Kit

A shirt that makes you want to sing “North London Forever.”
By /
4.0K   0 Comments
Save
McDonald’s Wraps Come Just in Time for Fashion Week
Culture

McDonald’s Wraps Come Just in Time for Fashion Week

Presented by McDonald's
The ultimate hack to staying fuelled while keeping mess-free.
Presented by McDonald's /
5.1K   0 Comments
Save
How BRIDGE Presses Play on Summer Friday
Culture

How BRIDGE Presses Play on Summer Friday

Presented by Grey Goose
The Brooklyn-based DJ lets us in on her Clock Out Ritual with Grey Goose® Berry Rouge setting the tone.
Presented by Grey Goose /
543   0 Comments
Save
The Aesop Queer Library Returns to the UK for Summer 2026
Culture

The Aesop Queer Library Returns to the UK for Summer 2026

Just in time for Pride month.
By /
1.8K   0 Comments
Save
This Champion Logo Hoodie Is as Bright as the Summer Sun
Fashion

This Champion Logo Hoodie Is as Bright as the Summer Sun

A golden delight.
By /
42   0 Comments
Save
Nike Goes Neon With New Zoom Fly SP "Volt"
Footwear

Nike Goes Neon With New Zoom Fly SP "Volt"

It’s electric.
By /
18   0 Comments
Save
Head for the Exit with Vetements' Latest Bag
Fashion

Head for the Exit with Vetements' Latest Bag

Bright green and bold.
By /
343   0 Comments
Save
Watch Our Exclusive Unboxing of the Full Nike "The 1 Reimagined" Spring Collection
Footwear

Watch Our Exclusive Unboxing of the Full Nike "The 1 Reimagined" Spring Collection

Which pair would you cop?
By /
721   0 Comments
Save
Glossier Is Finally Opening a Permanent Retail Store in Los Angeles
Beauty

Glossier Is Finally Opening a Permanent Retail Store in Los Angeles

The beauty brand hits the West Coast.
By /
46   0 Comments
Save
Off-White™ Goes Floral Again for an All-New Shoulder Bag
Fashion

Off-White™ Goes Floral Again for an All-New Shoulder Bag

This time around with a hallmark black and yellow industrial strap.
By /
147   0 Comments
Save
Your First Look at Nike's Smartphone-Enabled Air Force 1 NikeConnect
Footwear

Your First Look at Nike's Smartphone-Enabled Air Force 1 NikeConnect

A shoe that communicates with your phone.
By /
231   0 Comments
Save
T by Alexander Wang Has Dropped Its Spring 2018 Releases
Fashion

T by Alexander Wang Has Dropped Its Spring 2018 Releases

Peep all of the casual chic pieces.
By /
95   0 Comments
Save
Gucci's Latest Sneaker Gets the All-Over Logo Treatment
Footwear

Gucci's Latest Sneaker Gets the All-Over Logo Treatment

So fresh.
By /
938   0 Comments
Save
JonBoy Drops a Festival-Inspired Desert Capsule in Time for Coachella
Fashion

JonBoy Drops a Festival-Inspired Desert Capsule in Time for Coachella

Showcasing his unique tattoo artistry.
By /
158   0 Comments
Save
ROSE IN GOOD FAITH Channels Teenage Years in Its "Ultra-Violence" Lookbook
Fashion

ROSE IN GOOD FAITH Channels Teenage Years in Its "Ultra-Violence" Lookbook

As seen on Princess Gollum.
By /
112   0 Comments
Save
Off-White™'s Industrial Strap Sandals Arrive in Pink and Black
Footwear

Off-White™'s Industrial Strap Sandals Arrive in Pink and Black

Which color will you cop?
By /
235   0 Comments
Save
More ▾
 

We'd Love to Hear From You!

Take part in our three minute survey on fashion and the body for our upcoming Body Issue.

Start Survey

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.