Gucci‘s Cruise 2019 campaign retells the story of Adam and Eve with a bizarre spin courtesy of creative director Alessandro Michele. The classic elements of the story including the forbidden apple, the snake and weaves in elements from Noah’s Ark.
We see a group of boldly dressed models contributing to the peaceful community. People coexist with the wild animals sporting the brand’s ornate sandals and two-toned sunglasses. We get a sneak peek at a new pair of platform boots and lightweight outerwear covered in the ‘GG’ linked logo. To tie the narrative together, we get a short clip that brings the bizarre world of the #GucciGothic to life.
Peep the campaign above and be sure to check out its platform espadrilles.