Fashion

Gucci's Cruise 2019 Campaign Is Bizarre and Bold

Step into the world of the #GucciGothic.

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2,110 Hypes

Gucci's Cruise 2019 Campaign Is Bizarre and Bold

Step into the world of the #GucciGothic.

Gucci‘s Cruise 2019 campaign retells the story of Adam and Eve with a bizarre spin courtesy of creative director Alessandro Michele. The classic elements of the story including the forbidden apple, the snake and weaves in elements from Noah’s Ark.

We see a group of boldly dressed models contributing to the peaceful community. People coexist with the wild animals sporting the brand’s ornate sandals and two-toned sunglasses. We get a sneak peek at a new pair of platform boots and lightweight outerwear covered in the ‘GG’ linked logo. To tie the narrative together, we get a short clip that brings the bizarre world of the #GucciGothic to life.

Peep the campaign above and be sure to check out its platform espadrilles.

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