Ye Says He's "Done Making Corporate Deals Like adidas and Gap"
Despite his existing deals with both brands running till 2023 and 2026.
In an all-new interview with Bloomberg Business, Ye has announced that he’ll no longer be making corporate deals with other companies. The decision comes shortly after the rapper and designer called out Gap for ripping off his designs and shared some less-than-positive insights about his collaborations with adidas, so it hardly comes as a surprise that things haven’t been running smoothly.
“It’s time for me to go it alone,” Ye tells the publication. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”
Speaking about adidas specifically, Ye said that “No one should be held in that position where people can steal from them and say we’re just paying you to shut up. That destroys innovation. That destroys creativity. That’s what destroyed Nikola Tesla.” While Ye has made his feelings about his current partnerships perfectly clear, according to Bloomberg, his arrangement with adidas expires in 2026, while his agreement with Gap isn’t set to end till 2030.
Until then, it appears that Ye and his business partners have a long line of “co-parenting” ahead of them.