Farfetch Puts Violet Grey up for Sale
Following the recent decision to phase beauty out of its lineup of categories.
Two months after Farfetch announced it would shut down its beauty division, the company is now exploring sale options for Violet Grey, the LA-based beauty retailer it acquired last year.
Violet Grey, founded by chic visionary and entrepreneur Cassandra Grey curates a detailed and highly regarded collection of luxury and Indie-Luxe beauty brands. Among the impressive lineup are renowned names like Isamaya Ffrench, SimiHaze, Augustinus Bader, Chanel Beauty and Tom Ford Beauty, each representing excellence in their respective fields. Despite its relatively short time of existence, operating for just over a year at Farfetch, Farfetch announced in August that it would gradually wind down its beauty business, shedding light on the inherent challenges faced by online retailers in the highly competitive beauty industry.
This development serves as a poignant reminder of the obstacles that e-commerce platforms often encounter when striving to establish a stable presence in the beauty sector. It underscores the complex dynamics and unique demands that come with offering beauty products online, requiring careful navigation and strategic decision-making.
While there may be a question mark over where Violet Grey will end up next, Cassandra Grey will stay on with Farfetch through the duration of the phase out.
