Selena Gomez Debuts Horchata-Inspired OREO Cookies
Easter eggs for Selenators inside.
Selena Gomez and OREO team up for a sweet takeover.
Launching June 2, Gomez’s Signature Oreo Cookies are a new chocolate and cinnamon flavored cookie, “inspired by her favorite flavors growing up — specifically, the creamy, spiced horchata she’s loved since her childhood,” the press release stated.
The collaboration releases with a remix by Gomez and OREO, as well as several Easter eggs for Selenators. “Making my own OREO cookie was a lot of fun,” Gomez shared. “I grew up loving them, so being able to be a part of the process was a full-circle moment. I wanted to find a way
for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor
gives it this horchata feel, and I’m excited for my fans to try it.”
Each Oreo features a personal touch from Gomez in the form of her signature. The campaign video hilariously shows the I Said I Love You First singer drowning in Oreos as she signs every single cookie for her die-hard fans. The sweet treat’s packaging reveals Selena Gomez Oreo headphones, the perfect marriage between the two.
The partnership will also support youth mental health, “with the “OREO brand making a donation to the Rare Impact Fund, founded by Selena in 2020.”
Shop pre-sale on OREO’s website now. On June 9, you can shop in stores for a limited time.
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