How Kulfi Puts South Asian Culture and Community at the Heart of Beauty
Beauty

How Kulfi Puts South Asian Culture and Community at the Heart of Beauty

“Naming the brand Kulfi was about anchoring the identity in something culturally specific, personal and celebratory—something that says: you belong here.”

Shenseea on Her Creative Process and the Importance of Self-Care
Beauty

Shenseea on Her Creative Process and the Importance of Self-Care

“Beauty was a big part of my upbringing.”

Whole Body Deodorant Is Everywhere — But Do We Really Need It?
Beauty

Whole Body Deodorant Is Everywhere — But Do We Really Need It?

Dermatologists weigh in on the hottest trend in body care.

Ipsy Wants You to Take Gen Z’s Beauty Obsession Seriously
Beauty

Ipsy Wants You to Take Gen Z’s Beauty Obsession Seriously

The nostalgic subscription service just released a new campaign in honor of beauty hobbyists.

This Odele and Susan Alexandra Collaboration Will Be Your New Favorite Bag Charm
Beauty

This Odele and Susan Alexandra Collaboration Will Be Your New Favorite Bag Charm

Dry shampoo, but make it chic.

How Hayley Williams and Brian O'Connor Are Marrying Hair Color and Music
Beauty

How Hayley Williams and Brian O'Connor Are Marrying Hair Color and Music

Nine years after its inception, Good Dye Young is carving out its own path in the beauty world.

Bella Hadid Just Released Her Fifth Orebella Perfume
Beauty

Bella Hadid Just Released Her Fifth Orebella Perfume

“ETERNAL ROOTS” is woody and fruity.

Why Is the "Turning Myself Into an LA 10" Trend Attracting So Many Hate Comments?
Beauty

Why Is the "Turning Myself Into an LA 10" Trend Attracting So Many Hate Comments?

The makeup trend is receiving tons of negative attention on TikTok.

These Nike Sneakers Come With a Milk Makeup Lip Balm to Match
Beauty

These Nike Sneakers Come With a Milk Makeup Lip Balm to Match

A match made in heaven for sporty makeup lovers.

KOBA Is Redefining Skincare With Ancestral Tradition
Beauty

KOBA Is Redefining Skincare With Ancestral Tradition

All of the brand’s products are formulated with the African safou fruit.

Youthforia Announces Its Closure — With a Notes App Statement
Beauty

Youthforia Announces Its Closure — With a Notes App Statement

The internet is convinced controversy is the reason for the brand’s shutdown.

Lisa’s Nails Are Dripping in Gold for the BLACKPINK World Tour
Beauty

Lisa’s Nails Are Dripping in Gold for the BLACKPINK World Tour

Platinum albums and gold nails.

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