This Odele and Susan Alexandra Collaboration Will Be Your New Favorite Bag Charm
Dry shampoo, but make it chic.
Beauty bag charms are having a huge moment and Odele just released an adorable, yet functional addition to your bag charm rotation in collaboration with Susan Alexandra. The Touch-Ups To Go Bag Charm Set includes a mini dry shampoo in a custom beaded holder, along with two mini versions of Odele’s cult-favorite hair products to stash in your purse.
For the collaboration, the two brands leaned into Susan Alexandra’s Y2K-coded beadwork and Odele’s clean, dermatologist-backed formulas in order to channel playful energy into the practicality of your favorite hair care products. “We live for form and function, so partnering with Susan Alexandra to add a little whimsy to the portability of our Dry Shampoo was an immediate yes,” co-founder of Odele, Lindsay Holden, says in a press release.
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Beyond just looking cute, the Touch-Ups To Go Bag Charm is delivering everything you need to keep your hair looking pristine all day long. Of course, the bag charm itself contains the brand’s hero Dry Shampoo — which is said to utilize plant-based ingredients in order to absorb oil and add volume. Additionally, the set also includes the Air Dry Styler Mini to style your hair in a pinch without heat, and the Hair Oil Mini to make your locks luxuriously shiny.
The The Touch-Ups To Go Bag Charm Set retails for $50 USD and is available for purchase on the brand’s website.
While you’re here, read about Bella Hadid’s newest Orebella perfume.
