Food

HYPEBEAST. Driving Culture Forward

Nestlé Is Launching Vegan Kit Kat Bars
Food

Nestlé Is Launching Vegan Kit Kat Bars

Here’s when and where you can purchase the plant-based candy.
1,483 Hypes

Trader Joe's Introduces Vegan Cold Brew and Boba Frozen Dessert
Food

Trader Joe's Introduces Vegan Cold Brew and Boba Frozen Dessert

When coffee, bubble tea and ice cream meet.
3,273 Hypes

How To Make Baked Oats, the Latest Food Trend on TikTok
Food 

How To Make Baked Oats, the Latest Food Trend on TikTok

Here are 12 viral recipes to try for breakfast.
1,841 Hypes


This Korean Sticky Rice Cake Ice Cream Tastes Like Spicy Tteokbokki
Food

This Korean Sticky Rice Cake Ice Cream Tastes Like Spicy Tteokbokki

Dare to try?
316 Hypes

Reese's Is Launching "Naked" Peanut Butter Cups
Food

Reese's Is Launching "Naked" Peanut Butter Cups

Made without chocolate.
1,584 Hypes

TikTok's Feta Pasta Craze Is Causing a Cheese Shortage
Food

TikTok's Feta Pasta Craze Is Causing a Cheese Shortage

Shops are selling out of feta thanks to the viral recipe.
1,548 Hypes


Here's How To Make the Ultimate Glass of Matcha Latte
Food 

Here's How To Make the Ultimate Glass of Matcha Latte

Modern tea brand Matchacha Seoul offers a recipe to try at home.
3,808 Hypes

Starbucks Japan Launches Cherry Blossom Drinkware Collection
Food

Starbucks Japan Launches Cherry Blossom Drinkware Collection

Looking forward to sakura season in March.
10,559 Hypes

Travis Scott Announces Launch Date of Spiked Seltzer Brand CACTI
Food

Travis Scott Announces Launch Date of Spiked Seltzer Brand CACTI

The rapper takes on White Claw with his latest venture.
4,474 Hypes

Krispy Kreme Japan Launches 'Minions' Donuts
Food

Krispy Kreme Japan Launches 'Minions' Donuts

Take a look at the banana and chocolate-flavored treats.
4,823 Hypes

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