PUMA Transforms Its Mostro Sneaker Into a Mary-Jane
Footwear

PUMA Transforms Its Mostro Sneaker Into a Mary-Jane

Introducing the Mostro Fey.

Charli XCX and Tyler, the Creator Star in Converse's "Love, Chuck" Campaign
Footwear

Charli XCX and Tyler, the Creator Star in Converse's "Love, Chuck" Campaign

The star-studded tribute to the iconic Chuck Taylor also features Lil Yachty and Olympic skateboarder Alexis Sablone.

The Alo Runner Returns in Seasonal New Colorways
Footwear

The Alo Runner Returns in Seasonal New Colorways

With a campaign starring supermodel and actor Taylor Hill.

Throwback To These Matcha-Inspired Air Force 1s
Footwear

Throwback To These Matcha-Inspired Air Force 1s

This isn’t the first time the powdery, green tea has gone viral.

ECCO and Natacha Ramsay-Levi Reunite for SS25
Footwear

ECCO and Natacha Ramsay-Levi Reunite for SS25

Marking their fourth collaboration.

Queen Nara Smith Stars in Amina Muaddi's New Campaign
Footwear

Queen Nara Smith Stars in Amina Muaddi's New Campaign

Celebrating the “resilience and versatility of modern women.”

UGG and AMBUSH Reimagine the Mary Jane and Penny Loafer
Footwear

UGG and AMBUSH Reimagine the Mary Jane and Penny Loafer

Two signature silhouettes with a twist.

Elmo and On Running Show Us How To Embrace Softness
Footwear

Elmo and On Running Show Us How To Embrace Softness

The new “SOFT WINS” campaign also marks the launch of the brand’s softest shoe — the Cloudsurfer 2.

5 Black Creatives Leaving Their Footprint in Footwear
Footwear

5 Black Creatives Leaving Their Footprint in Footwear

In honor of Black History Month, Hypebae celebrates five footwear forces challenging the status quo by focussing on community, culture and childhood memories.

Racing Through Time and Trends With the PUMA Speedcat
Footwear 

Racing Through Time and Trends With the PUMA Speedcat

Presented by PUMA
Capturing the cultural relevance of the sleek silhouette through a referential trend timeline.

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