Beatriz Da Costa

beatriz.dacosta@hypebae.com

Jordan Brand Pens a Love Letter to the City of Love With Three Dedicated Drops
Footwear 

Jordan Brand Pens a Love Letter to the City of Love With Three Dedicated Drops

Presented by Jordan Brand
As the 2024 Paris Olympics begin, the heritage sneaker brand honors Parisian style sensibilities with the Air Jordan 4 Wet Cement and Air Jordan 6 Retro Pearl.
Presented by Jordan Brand /
116
Here’s What Went Down at Converse’s Run Star Trainer Pop-Up With Hypebae
Events

Here’s What Went Down at Converse’s Run Star Trainer Pop-Up With Hypebae

On July 21, Converse and Hypebae hit NYC for a pop-up celebrating a co-branded collectible zine featuring the Run Star Trainer.
By /
685
Starbucks Kicked Off the Launch of Iced Energy Drinks With a Lively Summer Celebration
Events

Starbucks Kicked Off the Launch of Iced Energy Drinks With a Lively Summer Celebration

Presented by Starbucks
The Starbucks® Iced Energy Launch Party at Public Records featured musician Blu DeTiger and introduced the Starbucks® Melon Burst and Tropical Citrus Iced Energy beverages available in Venti only.
Presented by Starbucks /
1.7K
Nike Goes the Extra Mile With the Modern Alphafly Made For Runners
Footwear 

Nike Goes the Extra Mile With the Modern Alphafly Made For Runners

Presented by Nike
The Nike Alphafly 3, dedicated to athletes and company co-founder Bill Bowerman, helps runners push their limits with Nike’s innovative Air Technology that inspired the greater Blueprint Pack Collection.
Presented by Nike /
1.1K
Immerse Yourself In the Surreal Pink World of Hourglass Cosmetics' Upcoming NYC Pop-Up Shop
Events

Immerse Yourself In the Surreal Pink World of Hourglass Cosmetics' Upcoming NYC Pop-Up Shop

Presented by Hourglass
In collaboration with digital artist Andrés Reisinger, the luxury beauty brand celebrates the launch of its Unreal Liquid Blush with an interactive art installation.
Presented by Hourglass /
2.2K
Inside Converse’s Co-Branded Activation at Hypegolf Invitational

Inside Converse’s Co-Branded Activation at Hypegolf Invitational

Presented by Converse
The annual activation celebrated the synergy between sport and style with a co-branded activation from Converse featuring the brand’s new sneaker style, Run Star Trainer.
Presented by Converse /
649
Starbucks Debuts New Line of Sparkling Iced Energy Beverages to Jumpstart Your Day
Culture 

Starbucks Debuts New Line of Sparkling Iced Energy Beverages to Jumpstart Your Day

Presented by Starbucks
The sugar-free Melon Burst and Tropical Citrus Iced Energy drinks arrive just in time for the summer season.
Presented by Starbucks /
1.0K
Step Into Summer With Vans' New Sneaker
Footwear 

Step Into Summer With Vans' New Sneaker

Presented by Vans
Made for movement, the Ultrarange Neo VR3 is an athlete-driven design dedicated to adventure all summer long.
Presented by Vans /
937
Paramount + Marks the Return of "The Chi" With an Artist-Curated Giveaway
Art 

Paramount + Marks the Return of "The Chi" With an Artist-Curated Giveaway

Presented by Paramount
Rello, artist and founder of Cherry Mountain Arts chose four bespoke items from his favorite Chicago spots.
Presented by Paramount /
9.7K
Artist Rello Pens a Love Letter to His Favorite Chicago Spots as 'The Chi' Returns to Paramount +
Art 

Artist Rello Pens a Love Letter to His Favorite Chicago Spots as 'The Chi' Returns to Paramount +

Presented by Paramount
Taking a closer look at the city’s bubbling streetwear communities and rich art scene with Cherry Mountain Arts Founder Rello.
Presented by Paramount /
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