Queen Nara Smith Stars in Amina Muaddi's New Campaign
Celebrating the “resilience and versatility of modern women.”
Amina Muaddi is back with another femme-forward campaign, this time inspired by the “resilience and versatility of modern women.” Celebrating those who embrace multifaceted identities, the campaign aptly stars Nara Smith — known for her unique cooking videos and wholesome depiction of modern-day motherhood.
Exploring themes of confidence, style and playfulness, the new campaign debuts “Drop 2/25,” offering a fresh perspective on classic glamor. Spotlighting signature styles with a twist, the collection includes refreshed versions of the BEGUM and ANOK silhouettes, crafted with new materials and design details.
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Elsewhere, the GIGI family is elevated by XL-sized crystal embellishments, while the JULIANNE peep-toe silhouette offers an understated approach to structure and minimalism. “Drop 2/25” also includes the new LORI Sling and Lace-up Sandal, along with new 95mm heels on the BIANCA and BRUNA silhouettes.
“This collection is about evolution. Honoring our past while embracing the present,” Muaddi begins in a press release. “It’s about sensuality, power, and confidence, but most importantly, it’s about women dressing for themselves. Every shoe in this drop has been meticulously crafted in Italy to merge allure with function, ensuring that each step feels as strong as the woman wearing it. For me, Nara represents the modern woman that juggles motherhood and a career in such a graceful way, embodying the very essence of strength, glamour and femininity that this collection celebrates,” she continued.
Take a look at the new campaign featuring Nara Smith above, and head to Amina Muaddi’s website to shop the collection.
In other footwear news, UGG released a new Mary Jane.
