Nike

The Founder of Girlscarryingshit on Building Instagram's Most Unlikely Community
Fashion

The Founder of Girlscarryingshit on Building Instagram's Most Unlikely Community

We speak to Halle Robbe to find out more about the viral IG account and working with Nike.

LISA Has Landed as the Face of Nike’s Moon Shoe Campaign
Footwear

LISA Has Landed as the Face of Nike’s Moon Shoe Campaign

Introducing the newest colorways of an out-of-this-world sneaker.

All the Collaborations We've Spotted on the SS27 Runways
Fashion

All the Collaborations We've Spotted on the SS27 Runways

From UGG shoes at Pipenco to MCM bags at LUAR.

Nike Atelier Serves High Fashion Drama for Sha'Carri Richardson
Sports

Nike Atelier Serves High Fashion Drama for Sha'Carri Richardson

The perfect bespoke look for one of the most fashionable track stars around.

Jacquemus and Nike Drop the Moon Shoe "Miami"
Footwear

Jacquemus and Nike Drop the Moon Shoe "Miami"

Bringing a hint of summer into fall.

Nike and Keely Hodgkinson Unveil a Futuristic One-of-One Speed Suit
Sports

Nike and Keely Hodgkinson Unveil a Futuristic One-of-One Speed Suit

Merging couture and performance technology for a track and field superstar.

Cailey Chavez Takes the NikeSKIMS Rift Mesh for a Day Out on Campus
Fashion

Cailey Chavez Takes the NikeSKIMS Rift Mesh for a Day Out on Campus

Presented by NikeSKIMS
Spotlighting the silhouette’s ability to cover everything from coffee to the Pilates studio and study time.

NikeSKIMS Taps Our Favorite Olympians for Its New Campaign
Sports

NikeSKIMS Taps Our Favorite Olympians for Its New Campaign

Bringing new styles and performance fabrics to Fall ‘26.

10 Years Upstairs With The Attico
Fashion

10 Years Upstairs With The Attico

From vintage-inspired robes to Cher in custom cargo pants, Gilda Ambrosio and Giorgia Tordini reflect on a decade of instinct that still runs The Attico.

The Body Issue: Algorithm and Visibility
Fashion

The Body Issue: Algorithm and Visibility

Hypebae’s The Body Issue examines how algorithms push fashion toward bodies built for the screen, and the designers that are already rewriting what a fashion body is allowed to look like.

Naomi Osaka's Best Looks at the 2026 US Open
Sports

Naomi Osaka's Best Looks at the 2026 US Open

Tennis’ resident fashion icon has taken New York by storm this year. Here are the outfits that made us look twice.

Melitta Baumeister and Nike Are Reimagining the Air Rift
Footwear

Melitta Baumeister and Nike Are Reimagining the Air Rift

A fresh take on the sneakerhead’s favorite tabi.

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