Melitta Baumeister and Nike Reimagine Sportswear as Wearable Sculpture
Introducing the Rift Rocker: your new go-to sneaker.
Nike has teamed up with avant-garde designer Melitta Baumeister for a head-to-toe capsule that blurs the lines between industrial design, ceramics and streetwear. Known for her exaggerated forms and craftsmanship, Baumeister brings an artisanal touch to the swoosh, personally sculpting every zipper pull, snap and cord stop in clay.
Leading the release is the Rift Rocker, a bold evolution of Nike’s cult-classic split-toe Air Rift silhouette. While Baumeister’s previous takes on the Vomero and Pegasus focused on hand-painted graphics, the Rift Rocker introduces an entirely new silhouette. Modeled by hand in clay, the dynamic rocker midsole channels automotive contours and ceramic craft. Finished with hand imprints, clay-shaped eyelets, and a dual-branded MB Swoosh on the waffle sole, the sneaker arrives in two versatile colorways: sleek “Black” and an earthy “Yukon Brown.”
The apparel is equally architectural. A sculptural tracksuit features a twisted jacket and structured pants engineered with boning to mimic bent, fluid forms that appear in motion even at rest, finished with a playful clay-nose keychain dangling from the waist. Rounding out the lineup is an oversized reversible puffer jacket designed for pure modularity. Packed with functional quirks, it boasts underarm slits, convertible backpack straps, a passport pocket, a removable shawl and hidden interior hand graphics. It even includes a whimsical banana charm that unfolds into a tote bag for one last fun surprise.
The Melitta Baumeister x Nike collection is available to purchase now on the Nike and Melitta Baumeister websites.
In other news, Marine Serre launched its third signature sneaker design.
