Nike Is Making Jewelry Now
Elevating your workout with demi-fine accessories.
Nike has already taken over our shoe closets and workout wardrobes. Now, the Swoosh is coming for our jewelry boxes, too. Expanding far beyond sneakers, tracksuits and high-profile collaborations, the sportswear giant is launching an expansive in-house jewelry line designed to elevate your everyday rotation.
Rooted in the brand’s most iconic heritage codes, the collection transforms recognizable silhouettes into sleek, wearable hardware. The drop spans sterling silver and 14k gold-vermeil pieces, ranging from minimalist styling essentials to statement baubles. For everyday layering, delicate curb-chain necklaces integrate tiny Swooshes directly into the links, paired alongside rings, bracelets and “Just Do It” name plates.
The Nike Swoosh is one of the most iconic logos in the world, and already a fan favorite when it comes to independent jewelry design. Leaning into streetwear completely, Nike has taken matters into its own hands, giving everyone a chance to get their branded gems straight from the source.
By moving its legacy emblems into precious metals, Nike delivers a masterclass in modern accessorizing, proving the Swoosh belongs on a layered neckline just as much as it does on basketball courts and soccer fields.
The Nike Jewelry collection is rolling out via the Nike website and the SNKRS app, just in time for the holiday season.
In other news, Arsenal released a London-inspired apparel collection.
