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Hypebeast. Driving Culture Forward

Cat Footwear Proves That Strength Can Sparkle With Crystals by Swarovski
Footwear

Cat Footwear Proves That Strength Can Sparkle With Crystals by Swarovski

Presented by Cat Footwear
With a collection that gives the utilitarian footwear a glamorous refresh.

UGG Steps Up Its Style With the Uptowner Collection
Footwear

UGG Steps Up Its Style With the Uptowner Collection

Presented by UGG
A full line of fashionable fall footwear for the Uptown Girl.

Day-to-Night Dressing Is Easy in Sophia Wilson's Seasonal Essentials
Footwear

Day-to-Night Dressing Is Easy in Sophia Wilson's Seasonal Essentials

Presented by Dr. Martens
See how the NYC photographer gets her signature look with the new Dr. Martens 8065 Mary Jane Crazy Horse.

How UGG Evolved From Beachside Boots to Everybody’s Favorite Fashion Staple
Footwear

How UGG Evolved From Beachside Boots to Everybody’s Favorite Fashion Staple

Presented by UGG
A pair of UGG are in every cool girl’s closet, but how did we get here? In this edition of Footnotes, we take a look at the UGG brand’s SoCal roots and how it became the footwear powerhouse it is today.

Jyoty Shows Us How She Styles the Nuptse in Seasonal Essentials
Fashion

Jyoty Shows Us How She Styles the Nuptse in Seasonal Essentials

Presented by The North Face
Proving the signature jacket can go from outdoor adventures to underground dancefloors.

What Went Down at the JD Sports x Nike Studio Fleece Office Party
Fashion

What Went Down at the JD Sports x Nike Studio Fleece Office Party

Presented by JD Sports
The brands celebrated the latest Studio Fleece colorway with an office party-inspired takeover, soundtracked by Jazzy.

The Ordinary's New Lacto-PDRN 4% + B9 Eye Cream Is Built for Both Instant and Lasting Results
Beauty

The Ordinary's New Lacto-PDRN 4% + B9 Eye Cream Is Built for Both Instant and Lasting Results

Presented by The Ordinary
At Hypebae HQ, we put the brand’s innovative eye cream to the test.

Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection
Fashion

Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection

Presented by Wrangler
Classic fits and archived designs get a fresh revival through deadstock selvedge denim and handcrafted details.

Club Recess Redefines Club Sport Apparel With the Standards Collection – Now in Monaco Teal
Sports

Club Recess Redefines Club Sport Apparel With the Standards Collection – Now in Monaco Teal

Presented by Club Recess
The fashionable answer to club sport.

Cailey Chavez Takes the NikeSKIMS Rift Mesh for a Day Out on Campus
Fashion

Cailey Chavez Takes the NikeSKIMS Rift Mesh for a Day Out on Campus

Presented by NikeSKIMS
Spotlighting the silhouette’s ability to cover everything from coffee to the Pilates studio and study time.

Inside Hypebae and ASICS Sportstyle's Pre-NYFW Slumber Party
Footwear

Inside Hypebae and ASICS Sportstyle's Pre-NYFW Slumber Party

Presented by ASICS
Bringing peace and relaxation ahead of the city’s busiest week.

Tommy Genesis Knows Exactly Who She Is
Music

Tommy Genesis Knows Exactly Who She Is

Presented by UGG
We speak to the artist about her decade-long career and upcoming new album.

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