K-Pop Veteran HyunA Blends Afrobeats and UK Garage in Her New EP, 'Attitude'
Music

K-Pop Veteran HyunA Blends Afrobeats and UK Garage in Her New EP, 'Attitude'

“Opportunities don’t come knocking every day so, when they do, seize them with both hands.” — HyunA

Acne Studios Taps K-pop Group ILLIT as New Campaign Stars
Fashion

Acne Studios Taps K-pop Group ILLIT as New Campaign Stars

K-pop and fashion continue to collide.

K-Pop Group Weeekly on Girlhood, Touring and New Music
Music

K-Pop Group Weeekly on Girlhood, Touring and New Music

An exclusive conversation celebrating their single release, “Stranger.”

From America to Korea: VCHA Has Officially Arrived
Music

From America to Korea: VCHA Has Officially Arrived

Hypebae chats to A2K’s first official girl group.

SISTAR19 Spill the Tea on K-pop's Biggest Comeback
Music

SISTAR19 Spill the Tea on K-pop's Biggest Comeback

We caught up with members Bora and Hyolyn to find out more.

Get a Glimpse Into the Life of Suga With Valentino's New Campaign
Fashion

Get a Glimpse Into the Life of Suga With Valentino's New Campaign

The BTS star strikes again.

5 Video Game Collaborations Taking Style to the Next Level
Culture

5 Video Game Collaborations Taking Style to the Next Level

Featuring Maison Margiela, Diesel, LE SSERAFIM and more.

Louis Vuitton Taps New K-pop Group RIIZE as House Ambassadors
Fashion

Louis Vuitton Taps New K-pop Group RIIZE as House Ambassadors

The K-pop x luxury fashion crossover continues to evolve.

BLACKPINK's Jennie Is Officially Entering Her Solo Era
Music

BLACKPINK's Jennie Is Officially Entering Her Solo Era

As confirmed by the K-pop star in a new interview.

Louis Vuitton Announces Stray Kids' Felix as Its Newest Ambassador
Fashion

Louis Vuitton Announces Stray Kids' Felix as Its Newest Ambassador

The relationship between K-pop and luxury has never been stronger.

K-Pop Group Tomorrow X Together Joins Dior as Global Ambassadors
Fashion

K-Pop Group Tomorrow X Together Joins Dior as Global Ambassadors

After becoming the first Korean group to headline Lollapalooza.

Jimmy Choo Taps (G)I-DLE Star Mi-Yeon as Its New Global Ambassador
Fashion

Jimmy Choo Taps (G)I-DLE Star Mi-Yeon as Its New Global Ambassador

“I love the joy and glamour of the collection.”

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