What is Unrecognizable Makeup? The New Tiktok Trend, Explained
Beauty

What is Unrecognizable Makeup? The New Tiktok Trend, Explained

A throwback to a 2016 beauty craze.

Meta's Third-Party Augmented Reality Filters Are Leaving the Platform for Good
Beauty

Meta's Third-Party Augmented Reality Filters Are Leaving the Platform for Good

Here’s everything you need to know.

TikTok Drops Its First-Ever Beauty Mixtape In Partnership With NYX
Beauty

TikTok Drops Its First-Ever Beauty Mixtape In Partnership With NYX

The “NYXTAPE” features independent artists Snow Tha Product, Zeina, Dina Ayada, 8ae and Ashley Mehta.

6 Food-Inspired Scents Taking Over The Fragrance Industry
Beauty

6 Food-Inspired Scents Taking Over The Fragrance Industry

The line between what we eat and how we smell is continuing to blur.

The Top 5 Tips For Joining "No Buy January"
Culture

The Top 5 Tips For Joining "No Buy January"

The girls are standing on business.

10 Makeup Must-Haves To Shine Bright on New Year's Eve Night
Beauty

10 Makeup Must-Haves To Shine Bright on New Year's Eve Night

From Isamaya’s “Liplacq 2.0” Gloss to Fenty Beauty’s “Killawatt Freestyle” Highlighter.

This Is Billie Eilish’s Viral Four-Step Lip Combo
Beauty

This Is Billie Eilish’s Viral Four-Step Lip Combo

Plus, her genius hack for getting long-lasting eyeliner.

The Hypebae Best: Pop Culture Moments Of 2024
Culture

The Hypebae Best: Pop Culture Moments Of 2024

From Kendrick v. Drake to Cardi B’s divorce lookbook, these were the best moments.

From Temporary to Transformative: Exploring the Future of Fashion and Beauty Pop-ups
Fashion

From Temporary to Transformative: Exploring the Future of Fashion and Beauty Pop-ups

We discuss the new wave of these immersive experiences, with a little insight from Jacquemus, Shreeji News and We Are Ona.

Here's Lana Del Rey’s Signature Lip Combo – Straight From Her Go-To MUA
Beauty

Here's Lana Del Rey’s Signature Lip Combo – Straight From Her Go-To MUA

Etienne Ortega breaks down the products and technique, step-by-step.

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