Allure

Watch Serena Williams Try to Crack an Egg With One Hand
Culture

Watch Serena Williams Try to Crack an Egg With One Hand

The tennis star tries 9 things she’s never tried before.
1,149 Hypes

Bella Hadid Talks Beauty, Makeup And Self-Care with 'Allure'
Beauty

Bella Hadid Talks Beauty, Makeup And Self-Care with 'Allure'

All while sporting all the boldest lip colors.
985 Hypes

Janelle Monáe Expresses Her Innermost Thoughts on America in 'Allure's July Issue
Music

Janelle Monáe Expresses Her Innermost Thoughts on America in 'Allure's July Issue

She dons Molly Goddard and Valentino in the glitzy spread.
644 Hypes


Fernanda Ly, Fei Fei Sun & Soo Joo Park on the Lack of Asian Representation in Beauty
Beauty

Fernanda Ly, Fei Fei Sun & Soo Joo Park on the Lack of Asian Representation in Beauty

“You hardly ever see one of us on the cover of a major American publication.”
1,200 Hypes

Adwoa Aboah Bares All on the Cover of 'Allure' Magazine
Fashion

Adwoa Aboah Bares All on the Cover of 'Allure' Magazine

The model shares her personal struggles with mental health.
1,259 Hypes

Watch Kim Kardashian Get a Foot Massage in This Intimate Interview Video
Culture

Watch Kim Kardashian Get a Foot Massage in This Intimate Interview Video

The most zen thing you’ll see today.
2,001 Hypes


Halima Aden Is an American Beauty on 'Allure's 2017 July Cover
Fashion

Halima Aden Is an American Beauty on 'Allure's 2017 July Cover

She’s breaking down boundaries and shaking the beauty industry.
657 Hypes

Gigi Hadid Strips Down for 'Allure''s First-Ever Augmented Reality Issue
Fashion

Gigi Hadid Strips Down for 'Allure''s First-Ever Augmented Reality Issue

The It girl discusses Zayn Malik, her family, modelling and more.
822 Hypes

Kendall Jenner Reveals the Name of Her Squad in the Latest Issue of 'Allure'
Fashion

Kendall Jenner Reveals the Name of Her Squad in the Latest Issue of 'Allure'

They call themselves the “Super Natural Friend Group.”
707 Hypes

Allure's New Editor In Chief Is Committed to Showcasing Diversity and Fresh Digital Content
Beauty

Allure's New Editor In Chief Is Committed to Showcasing Diversity and Fresh Digital Content

Michelle Lee shares her vision for the cult-favorite beauty bible.
116 Hypes