Basketball

SKIMS Is the Official Underwear Partner of the NBA and WNBA
Culture

SKIMS Is the Official Underwear Partner of the NBA and WNBA

Following the release of its new Nipple bra and debut menswear line.
1,380 Hypes

Take an Official Look at the Nike Lebron 21 "Purple Rain"
Footwear

Take an Official Look at the Nike Lebron 21 "Purple Rain"

Set to arrive October 14.
42,410 Hypes

Jordan Brand Unveils "FIBA" Basketball World Cup-Inspired Air Jordan 1 Zoom CMFT 2
Footwear

Jordan Brand Unveils "FIBA" Basketball World Cup-Inspired Air Jordan 1 Zoom CMFT 2

Arriving September 8.
3,711 Hypes

Nike's KD 16 Lands in a Pretty Pink "Aunt Pearl" Colorway
Footwear

Nike's KD 16 Lands in a Pretty Pink "Aunt Pearl" Colorway

Dropping during Breast Cancer Awareness month.
4,662 Hypes

New Balance Signs Cameron Brink as Its First-Ever Female Basketball Star
Footwear

New Balance Signs Cameron Brink as Its First-Ever Female Basketball Star

The rising Stanford University senior will collaborate with the brand’s designers on footwear and apparel.
1,415 Hypes

Aliyah Boston Takes Us on a Tour of Her WNBA All-Star Debut
Culture

Aliyah Boston Takes Us on a Tour of Her WNBA All-Star Debut

History in the making, captured by the national champion herself.
1,844 Hypes

Brittney Griner to Release Memoir About Her 10-Month Long Detainment in Russia
Culture

Brittney Griner to Release Memoir About Her 10-Month Long Detainment in Russia

Arriving in 2024.
1,023 Hypes

Meet Our Hype Woman: Hoop York City's Alex Taylor
Culture

Meet Our Hype Woman: Hoop York City's Alex Taylor

Helping women shoot above and beyond.
4,234 Hypes

INTERVIEW: Nike Taps Sabrina Ionescu for Signature Basketball Shoe
Footwear

INTERVIEW: Nike Taps Sabrina Ionescu for Signature Basketball Shoe

Paired with the brand’s first-ever unisex collection from a female athlete.
3,014 Hypes

PUMA and June Ambrose Release First Co-Branded Collection
Fashion

PUMA and June Ambrose Release First Co-Branded Collection

Encouraging women to “keep score of their wins.”
2,558 Hypes

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