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Alexa Demie was inspired by her real-life bestie.
The family-run tech accessory brand launches on HBXWM.
The model keeps 2000s nostalgia alive with a baby tee, a zip-up hoodie and more.
Including a newsboy cap and a bucket hat to complete your looks.
The sisters pose side by side in a Valentine’s Day-themed campaign.
Featuring illustrations by the YouTube star herself.
A partnership designed to empower and support women.
100% of the proceeds from the sale will benefit The Marsha P. Johnson Institute.
Featuring three limited-edition accessories.
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