Pauline De Leon

Associate Editor
pauline.deleon@hypebae.com +852 3563 9035
Parade Launches Its First Collection of Bralettes
Fashion

Parade Launches Its First Collection of Bralettes

Catering to wearers of all shapes and sizes.
337 Hypes

SET ACTIVE Introduces Two New Styles to Its "CORE" Range
Fashion

SET ACTIVE Introduces Two New Styles to Its "CORE" Range

Time to update your athleisure wear collection.
1,381 Hypes

Caterpillar x Heron Preston Debut Second Collab for SS21
Fashion

Caterpillar x Heron Preston Debut Second Collab for SS21

Featuring a co-branded sweat set, windbreaker, hoodie and more.
185 Hypes


This Cold Brew Company Wants To Pay You $3,000 USD To Take More Coffee Breaks
Food

This Cold Brew Company Wants To Pay You $3,000 USD To Take More Coffee Breaks

Here’s how you can enter.
744 Hypes

e.l.f. Cosmetics Taps OUAI's Jen Atkin for 6-Piece Makeup Collection
Beauty

e.l.f. Cosmetics Taps OUAI's Jen Atkin for 6-Piece Makeup Collection

Essential on-the-go products to achieve a chic look.
264 Hypes

Original Rose x KITH Celebrate Earth Day With Collaborative Planters
Home

Original Rose x KITH Celebrate Earth Day With Collaborative Planters

Available in terracotta and charcoal finishes.
523 Hypes


MARY YOUNG Introduces New Intimates to Its SS21 Collection
Fashion

MARY YOUNG Introduces New Intimates to Its SS21 Collection

Along with select loungewear silhouettes.
1,039 Hypes

More Images of the Apple iPhone 13 Have Been Leaked
Tech

More Images of the Apple iPhone 13 Have Been Leaked

Here’s what the front of the upcoming device could look like.
7,208 Hypes

Carhartt WIP Debuts New "Valiant" Program as Part of Its SS21 Collection
Fashion

Carhartt WIP Debuts New "Valiant" Program as Part of Its SS21 Collection

Comprised of everyday wardrobe staples and even a cozy bed for your dog.
340 Hypes

Here's an Official Look at the sacai x Nike VaporWaffle "Sesame"
Footwear

Here's an Official Look at the sacai x Nike VaporWaffle "Sesame"

The fourth colorway of the duo’s highly anticipated hybrid sneaker.
3,447 Hypes

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