Alexandra Pauly

Associate Editor
alexandra.pauly@hypebae.com +852 3563 9035
Nintendo Profits Soar 400 Percent Amidst Pandemic
Tech

Nintendo Profits Soar 400 Percent Amidst Pandemic

In part due to sales of ‘Animal Crossing.’
36 Hypes

Meet Topicals, the Skincare Brand De-Stigmatizing Skin Conditions in Women of Color
Beauty 

Meet Topicals, the Skincare Brand De-Stigmatizing Skin Conditions in Women of Color

The Black-owned brand has launched with solutions for eczema and hyperpigmentation.
64 Hypes

Pat McGrath Labs Announces New Eyeshadow Palette and Tinted Lip Balm
Beauty

Pat McGrath Labs Announces New Eyeshadow Palette and Tinted Lip Balm

An exclusively pink release.
104 Hypes


Fenty Beauty Introduces Brow Wax and New Lip Balm Shades
Beauty

Fenty Beauty Introduces Brow Wax and New Lip Balm Shades

For all your summer beauty looks.
944 Hypes

A24 Reveals First Teaser Trailer for 'Zola'
Film & TV

A24 Reveals First Teaser Trailer for 'Zola'

“You want to hear a story about how me and this bitch here fell out?”
232 Hypes

Louis Vuitton's SS21 Menswear Collection Explores Recycling, Literally and Figuratively
Fashion

Louis Vuitton's SS21 Menswear Collection Explores Recycling, Literally and Figuratively

Presented outdoors at the port of Shanghai.
526 Hypes


Cecilie Bahnsen Adds Delicate Floral Detailing to Suicoke Sandals
Footwear

Cecilie Bahnsen Adds Delicate Floral Detailing to Suicoke Sandals

Romantic-meets-utilitarian.
187 Hypes

Zendaya Talks Activism and Upcoming Projects in September Issue of 'InStyle'
Fashion

Zendaya Talks Activism and Upcoming Projects in September Issue of 'InStyle'

The star sat down with Black Lives Matter Co-Founder Patrisse Cullors.
151 Hypes

Tate Modern to Feature Work By Emerging Artists on Billboards Across London
Art

Tate Modern to Feature Work By Emerging Artists on Billboards Across London

Hundreds of young creators submit work for consideration.
299 Hypes

Greater Goods and STORY mfg. Launch Fundraising Auction for Beirut
Fashion

Greater Goods and STORY mfg. Launch Fundraising Auction for Beirut

The two brands have designed a collection of one-off, tie-dye bags.
185 Hypes

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