Here’s what you need to know about the rising U.K. brand.
Co-founders Maja Freiman and Alva Johansson talk to Hypebae about their design process.
Meet emerging Swedish label HODAKOVA, which made its Paris debut this season.
Through an IRL experience in the city.
Filled with colors and geometric patterns.
With over 27 bag options in unapologetically bold colors, you will want one of each.
You can now rent pieces from Sinead O’Dwyer, Masha Popova and Bethany Williams.
“When you think of luxury fashion, it’s the most contemporary form of garment making, so it feels very strange to ignore the majority of people.”
The designer takes us backstage and shares what makes her latest collection unique.
“I don’t design for idols, I design for the contemporary woman standing in the street.”
“I have been waiting for a long time to show my work in real life to people.”
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