Fashion

HURR Launches the "Now & Then" Edit, Featuring Emerging Designers from LFW

You can now rent pieces from Sinead O’Dwyer, Masha Popova and Bethany Williams.

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HURR Launches the "Now & Then" Edit, Featuring Emerging Designers from LFW

You can now rent pieces from Sinead O’Dwyer, Masha Popova and Bethany Williams.

Off the back of London Fashion Week‘s Spring/Summer 2023 showcase, fashion rental platform HURR is launching a curated edit made up of both current and archival pieces from some of LFW’s most exciting names.

Dubbed the “Now & Then” edit, HURR’s offering features a range of buzzy, emerging designers like Sinead O’Dwyer and Masha Popova, both of whom made their LFW debut this season. The edit also features a range of pieces from Bethany Williams, including her signature book bags.

“We are beyond excited to welcome such incredible design talent to our renter community,” says HURR’s CEO Victoria Prew in a press release. She adds “We are always proud to champion those deservedly commanding a space in the fashion industry, and it’s encouraging to see these brands exploring the opportunity that rental provides as a channel to new audiences. It’s a bonus as a female business owner to partner with such an inspiring group of women too.”

The new edit will sit in HURR’s retail space, available to rent in-store as well as on the brand’s website.

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